Social Media Marketing Tips to Grow Your Business

Social media marketing can be difficult to do well. Not only do you have to create the content and share it across various platforms, but you also have to manage customer service and other customer requests, as well as your overall strategy. Here are 10 social media marketing tips that will help you grow your business through social media without sacrificing too much time or energy in the process.

And since nothing escaped from the automation. Now, social media marketing efforts can be easily automated through integration with third-parties like zapier and ifttt. At DBrandria.com we offer wide variety of digital solutions to fit any business of any size.

Now, lets step into the steps to grow your Social Media Marketing strategy.

Social Media Marketing Tips to Grow Your Business

1 – Create a business page on all platforms

From a Facebook page or Twitter account, to a LinkedIn company page, all social media platforms offer opportunities for you to post information about your business. However, it is important that you create a business presence on all of them. Twitter users are 68% more likely than other platforms’ users to click on an ad link. Linked In Ads: A good way of connecting with target clients is by creating an advertising campaign on LinkedIn’s various network marketing products like Sponsored content and promoted posts; Linked In ads are seen by 42% of internet users in North America alone, according to comScore data from 2014 and 2015. Facebook Ads: With over 1 billion active users as at August 2016, it’s clear that Facebook should be included in any online marketing strategy for businesses.

2 – Create daily content

If you’re just getting started with social media marketing, one of your first steps should be to create a content strategy. What does that mean? By deciding what type of content you’ll share on each platform, when you’ll share it and how frequently, you can start creating daily posts that help build your audience. Building a large audience may sound overwhelming at first, but don’t worry; even one or two small pieces of valuable content per day can have a significant impact over time. To boost engagement and influence people to take action (like following your brand), stay relevant by posting information people will find useful.

3 – Create consistent messaging across your accounts

So, you have an account on Facebook, Twitter, and Google+, but no one is interacting with your content. It might be time to work on your messaging across accounts. Most people find it easy enough to post consistently on Facebook or Twitter because they’re used those platforms frequently and understand how those audiences use them. However, getting more engagement from other sites like LinkedIn and Google+ can be more challenging for many people. If you’re having trouble getting traction beyond your primary platforms, create consistent messaging across all of your accounts by making a list of 10 values that define who you are as a business and what sets you apart from others in your industry.

4 – Choose an editorial calendar

Choosing an editorial calendar—or at least getting your schedule on paper—can help you keep a strategic social media presence. You can spend time once or twice a week sharing relevant content, which will boost follower engagement and brand awareness. That might sound like common sense, but don’t underestimate how easy it is to lose track of deadlines when you’re in constant communication with clients and other business partners via social media. Always keep an editorial calendar handy so you know what your next steps are going to be on each platform. You can also use tools such as Buffer or Hootsuite if that makes scheduling easier for you.

5 – Use hashtags when posting pics

Using hashtags when posting pics on social media is a great way to get yourself noticed. Instagram, Facebook and Twitter all have a built-in option for you to tag your location as well as key words that relate directly with your content. You can also add hashtags manually by simply typing them into your post after it has been uploaded or written. This helps users find you when they search a specific term. If used properly, hashtags are an effective social media marketing tool.

6 – Post curated content from other sites in moderation

People are often confused about what counts as social media marketing. Sure, posting content from your own website is marketing. But you can also post curated content from other sites in moderation (for example, sharing a useful news story). The point is that your social accounts should be entertaining, informative and—most importantly—useful. So ask yourself if every link you share makes it easier for your followers to do their jobs better or live better lives. If not, reconsider whether it belongs on your page at all.

7 – Always respond to comments

You may not always have time to respond to comments on social media channels, but try your best to get back to people. This shows that you care about your customers and helps build a community around your brand. Studies show that nearly 80% of consumers will respond better to brands that actively engage with them online. If you don’t have time, hire someone who does! There are plenty of social media specialists out there who can work with you for a nominal fee (or even for free).

8 – Respond to questions through direct messages

The best way to answer questions is through direct messages, where customers can have a private conversation with you. Since they’re not posting on your page, there’s no public forum that would cause other people to jump in. And respond or detract from your answer. Also, by answering customer questions directly, you’ll be giving them a deeper level of service than if you just leave it as a comment for everyone to see. In turn, they’ll likely feel obliged to provide more positive feedback online (good press!) about your business as well as engage with your business again in the future.

9 – Look for opportunities on third-party sites (Facebook groups, Reddit, Quora etc.)

If you can’t find a place online where your audience hangs out, look for opportunities on third-party sites. There are a ton of Facebook groups, Reddit threads, Quora questions and Slack channels dedicated to helping people. Answer problems that may be related to your niche. For example, if you run an accounting firm in Chicago, there’s probably a Facebook group of local accountants where you can engage with them by answering questions or posting relevant news stories. Look for opportunities on these third-party sites that can help grow your business

10 – Have fun!

You’ve created a new campaign or social media strategy! Great job! Now have fun with it. To get your audience interested, you have to be interested first. It can be exciting but also scary – there’s a good chance that something could go wrong with your campaign, but as long as you plan for every eventuality and prepare yourself mentally, you should be fine. Most importantly, don’t give up if your plan doesn’t work out right away – take a step back and figure out what went wrong so you can fix it next time around! You’ve got big goals in front of you, and if you take things one day at a time, they will all fall into place in no time at all. 

Eventually, it’s very important to diversify you marketing channels and don’t rely on only channel. Social Media also, is thriving and heavily consumed by many GEOS, Ages, every interest you can think of. If you can’t handle, these efforts, then Digital Brandria comes in handy. We offer Social Media marketing solutions https://dbrandria.com/services/marketing/social-media/ for different industries through very detailed and accurate research.

Frequently Asked Questions To Social Media Marketing

What Are the Advantages and Disadvantages of Social Media Marketing?

The advantages of social media marketing are that its reach is limitless, you don’t have to pay per impression. And it’s very low cost compared to other marketing methods. The disadvantages of social media marketing are that you can’t always tell if the audience is the right one for your business and the analytics aren’t as good as some other methods.

For example, with Facebook ads targeting: You can set up campaigns based on demographics (location, age, gender), interests or behaviors. And even use lookalike audiences for targeting users who are similar to your existing customers or website visitors. However, Facebook doesn’t allow you access to valuable information about your userbase like email addresses, phone numbers or credit card information.

You’re probably asking yourself, Can I automate social media posts? or Can I really save time by automating my social media activities? The short answer is yes! With so many different apps and software platforms out there, it can be a bit overwhelming to start. But once you get rolling, you’ll have time for what’s important in your business.

Don’t waste time on monotonous tasks—automate them! Set aside some time each week to analyze social media performance and come up with new creative ways for customers to engage with your brand. Then sit back and watch as your automation system does all of that tedious social media work for you!

Why Social Media Marketing Is Effective?

There are many reasons social media marketing is effective. Let’s take a look at some of them:

  1. Social media marketing is an active approach. The goal of social media marketing is not just to announce your product or service;
  2. it’s also to communicate with your customers and. Understand their needs so you can develop products and services that meet their expectations.
  3. If customers know they can interact with companies on social media. They are much more likely to be engaged than if they simply receive advertisements through email or websites.

 

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