If you run an e-commerce website or app, your shopping cart plays an integral role in your users’ purchase experience. The online shopping cart user interface (UI) and user experience (UX) design can make or break their entire purchasing journey from start to finish – and it doesn’t stop there. Whether you’re marketing your site or app to potential customers, trying to keep existing customers happy, or tracking conversion rates, UI and UX design affects every single step along the way. So what should you be thinking about when designing the shopping cart UI? Here are 5 important considerations to keep in mind before you think of hiring a mobile app development company.
1) Get the product display right
Make sure your product listing pages look good, whether they’re on mobile or desktop. The way you display your products has a huge impact on how well they do. Remember that mobile users are only interested in clicking and buying, so don’t distract them with too much information about each product – keep it simple and clean.
2) Emphasize products in each category
It’s common to have separate menus for different product categories. However, if you have too many menu items or categories, customers may not be able to find what they want easily. So it’s best to limit each category to just four or five products. If you sell thousands of products in multiple categories, you can still present them all in one page by categorizing them with drop-down menus and submenus.
3) Allow customers to add multiple products with just one click
Customers might be inspired to add multiple products to their shopping cart if they see that other customers have done so. By allowing them to do so with just one click, you can encourage them to buy more. The best way to accomplish this is by adding some additional fields at checkout that allow customers to enter quantities for each item.
4) Show what people are buying as they browse
Users can be more confident in their decision making when they see what other buyers have chosen. With technology, it’s possible to include information about past purchases as they browse. This type of design, known as social proof, can encourage impulse buying and improve sales. People want to feel like others are doing something before they try it themselves, so consider including social media integration with past purchases through buttons or widgets on your site.
5) Make reviews easily accessible
You should make it clear to your customers that they can review their products after they have made a purchase. Use buttons and call-to-action phrases like helpful or recommend to promote your product reviews and encourage users to express their opinions of your products online. You should also consider adding review widgets directly on your website if you do not sell directly through an ecommerce site, such as eBay or Amazon.
Conclusion
The e-commerce shopping cart is an integral part of many business models in today’s digital age. When building your new e-commerce website, remember to design your shopping cart so that it’s easy for customers to navigate through. Above mentioned tips help you create a shopping cart experience that will leave users wanting more. Do you have any great ideas for designing an exceptional online store? Contact leading UI/UX Design company in India, Pepper Square that helps you to create amazing ecommerce website with attractive user interfaces.
