There is more to graphic design than merely creating great websites. It is important to select the ideal color scheme and design that harmonizes the entire business concept into a visualizing impact with a mix of aesthetic appeal and useful functionality.
If these procedures are carefully followed, your website will not only seem more attractive but will also attract more visitors and bring in more revenue.
But the question remains: Is it sufficient to win Google over?
With these suggestions in mind, you might wonder, “How can a massive search engine like Google identify visuals and award your site with merit-based rankings?” Here’s where SEO comes into play.
Utilizing visuals to connect with consumers clearly is made easier by SEO. SEO enables the search engine to inform the targeted users about your brand and its message. Designing, including user-oriented visuals, and assuming that you won’t end up generating something that won’t be further implemented are all made easier with the aid of the many SEO factors.
Employing Chicago SEO services that can advise graphic designers on how to curate SEO-friendly material is preferred by businesses. However, relying on an SEO expert to guide you through every step at all times is a waste of time and resources.
Any graphic designer who wants to become the best in their field must devote time and effort to researching and learning SEO techniques. These SEO hints will save you time, improve user experience, and affect Google ranking criteria.
5 SEO Tips Graphic Designers Should Follow For a Perfect Google Ranking
Whether you made your graphic designs yourself or you hire a professional to get your logo design — a graphic designer should keep the following pointers in mind while making a design for a website;
How to Design for Humans
“Graphic design is the process of visual communication and problem-solving via the use of typography, photography, and illustration,” reads the definition of the term on Google.
Interpreting words into a visual representation is the goal of graphic design.
Put a concentrate on creating a solution to an issue, as Wikipedia defines. Designing to attract someone’s attention is for beginners; instead, think about the problems a user could have and how your service or product might be able to solve them. With this approach deeply established, you consider creating for business by including demands, trends, and the kind of product or service. Your design should convey all of these ideas in the ideal ratio of graphics, text, and colors. Not too little, not too much. Just adequate.
Creating Mobile-friendly Visuals
Google introduced mobile-first designs to the list of ranking variables in 2016 when mobile internet searches overtook desktop searches. There are three further justifications for using the mobile-first strategy when designing:
- Mobile devices account for 70% of all internet access.
- Consumers prefer using mobile devices 51% of the time to look for new brands and items (BrightEdge 2017).
- According to a Google survey from 2018, 80% of smartphone users choose to buy from businesses with mobile websites or apps that address concerns (if any).
After reading these statistics, one would question how making visuals that are compatible with different devices relates to them. According to graphic design research, businesses that prioritize the discipline do 200 percent better than those that don’t. Additionally, it emphasizes how visually appealing visuals leave a lasting and reliable impression on viewers. One cannot discount the influence of user experience on Google Analytics and its steadfast preference for it.
In light of this, the question of “how to make graphic design work for mobile consumers” emerges. The screen’s width may give you a bit less area to make an effect, but you still have an opportunity to design something that will have an impact. How can visual design be optimized for mobile users, then? Due to the tiny screens, you have limited opportunity of impressing consumers here.
You may create better images for tiny screens by using these seven mobile-first graphic trends of 2020:
- Emotion-filled colors
- Abstract Patterns
- Geometric shapes
- Brightness at a minimum level
- Light and dark contrast colors
- Real Photographs
- Hand-drawn illustrations or designs
Scannable and Readable Structure
Users interact with several websites and applications, but none read your company’s website or app word for word. It all depends on what they observe and how they perceive it. Their decision to continue reading or press the back button is influenced by design. At this point, any type of content—words, photographs, animations, or videos—could be crucial.
Consequently, one of the crucial elements of online usability is scannability. Users can scan the design according to their preferences depending on how the content and elements are presented.
Three typical methods that people scan the webpage were revealed by research on users’ eye-tracking patterns:
Zig Zag Pattern — This pattern appears on a lot of websites. Additionally, it provides additional room for adding material and graphics without interfering with users’ eye-tracking behavior.
Z Pattern — Web designers avoid using the Z Pattern, a common user eye pattern, because it doesn’t leave much flexibility for combining material and images. You must only follow this strategy if you are certain the content amount is too low.
F Pattern — Since this one is used quite a bit, there is more area for the material. Use any of these patterns in combination with the visual hierarchy to add a personal touch to your website.
The visual hierarchy
The text is arranged and organized using a visual hierarchy, which is the most readable format. For instance, headlines are used in articles before subheadings and copy blocks. It lets visitors quickly determine whether or not an article is useful by scanning the headline and subheadings. The way headlines and subheadings are presented will determine whether a user stays or leaves. Put them to good use.
Any designer should ponder a few questions, such as which of the following graphics they find more appealing. What and how should be included in a product’s written description? Should it be a video or visual depiction of the product (like a television commercial)?
If you conduct such a study on such, you could uncover the solution by probing a deep root. This is due to the fact that visual material processes on the less-used part of the brain, giving it greater power than text. The following are a few intriguing facts:
- Visual information makes up 90% of the information sent to the brain.
- Humans digest images 60,000 times more quickly than words.
- Humans can comprehend a visual scene in less than one-tenth of a second.
- Images in the brain are scanned in about 13 milliseconds.
- Thirty-six thousand visual signals may be captured by the human eye each hour.
What more justification do you need to add images to your website? Use the 10 suggestions below when employing images in your next design.
- Insert pictures.
- Give the “alt text” on your images a suitable name so that search engines can understand their importance.
- Add some inspirational quotes.
- Infographics are preferable to lengthy text.
- GIFs with animation grab attention right away.
- Users are encouraged to explore for a long time.
- Refrain from utilizing vivid colors.
- Tell stories through images (like a T.V. ad).
- Verify that all images convey the desired messages.
- After some of your powerful graphics, include a call to action.
Psychological Principles of Design
Any design’s ability to reach its intended audience is key. Understanding human thought processes are essential, and this is where human psychology comes into play. Human psychology has not changed throughout time, despite changes in tools and methods.
For instance, users still enjoy tales but now prefer viewing them rather than reading entire books. Your objective as a graphic designer is to understand human psychology and mix it with the newest trends to create cutting-edge websites.
Anyone with a design degree can create designs, but becoming a visualizer requires talent, imagination, and astute planning. Every graphic designer who wants to make a name for themselves should ensure that the designs they produce have the correct balance of originality and SEO tactics since these are necessary to get high search engine rankings. To make design and content as understandable as feasible for the intended audience while still achieving the brand’s objective.