Currently, there are 12 to 24 million online stores across the globe. And this number is only going to increase in the coming years. If you are a Shopify online store owner, then these numbers might be overwhelming, and you might have questions like:
How can I compete in such a cut-throat competition?
How to increase sales on Shopify store to gain a competitive edge?
If you’re looking to find answers to these questions, keep reading this blog post where we have mentioned the top five tips to increase revenues for your Shopify store.
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eCommerce SEO
The success of your Shopify store depends on how easily your customers can find your store. Discoverability of your Shopify store becomes more critical when the first five organic results on the first page account for 67.60% of all the clicks. You can use eCommerce SEO strategies to rank your store in those first five organic results, which will guarantee to increase sales on the Shopify store. To achieve this, you have to understand different SEO strategies. There are mainly two aspects of SEO:
On-Page SEO
On-Page SEO refers to all the SEO strategies that we apply to optimize the website internally. This consists of optimizing meta titles, descriptions, website structure, mobile SEO, page load speed, URL structure, etc.
Off-Page SEO
In contrast, all the SEO activities that take place on other online platforms to promote your Shopify store are called Off-Page SEO. The major objective of Off-Page SEO is to improve your website’s domain authority. With Off-Page SEO, you can:
- Get do follow links by writing blog posts on influential blogs and websites
- Create web 2.0 blogs, social profiles, and ask influencers to promote your store
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Run Paid Ads Effectively
The use of social media is no longer limited to socializing. Over the years, it has emerged as the top tool for marketing and advertising. According to GlobalWebIndex, 54% of users use social media platforms for researching products. Furthermore, paid ads through social media have also become a new marketing trend. As per Hootsuite’s research, 27% of internet users have said they find new brands and products via paid social media ads.
Social media paid ads to allow you to create well-targeted campaigns offer tailor-made ads to the customers. More often than not, customers click on these paid ads to purchase products. To run social media paid ad campaign, you consider the below social media platforms:
Facebook Ads
Over 2.89 billion monthly users make Facebook the largest social media platform in the world. Its robust advertising platform enables you to create paid ad campaigns that target users based on their:
- Behavior
- Interests
- Location
With the help of Facebook, you can create several types of paid ads like:
- Image ads
- Video ads
- Poll ads
- Carousel ads
- Slideshow ads
- Collection ads
- Instant Experience ads
- Lead ads
- Dynamic ads
- Messenger ads
- Stories ads
- Augmented reality ads
Instagram Ads
If your target audience is young, then Instagram paid ads are the way to go. Instagram is extremely popular among young audiences. According to Statista, around 70% of its active user base is between 13 to 34. Instagram ads have a significant impact on customers’ buying behavior. Studies show that Instagram influences 80% of users’ decisions to buy a service or product.
Pinterest Ads
Pinterest has grown as a marketers’ favorite choice for paid advertisement. The below stats show why:
- 50% of total US Pinners do frequent shopping on Pinterest
- Almost 9 out of 10 users on Pinterest are for purchase inspiration
- Over 25% of time spent on Pinterest is for shopping
- In 2020, Pinterest generated around $1.4 billion in advertising
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Clear CTAs
To increase sales on Shopify stores, you need a highly optimized sales page that can attract more traffic. Writing clear Call-to-Action is one of the best practices to optimize your sales page.
CTA is a button or a link that indicates the most-desired action to your online store visitors. CTAs are of different types, and they serve different functions throughout the entirety of the customer journey. You can create top-notch CTAs by below tips:
Create Urgency
You can use CTAs to create a sense of urgency among your users. You can achieve this by adding some of the below items:
- Today’s Exclusive Deals
- Low Stock Warning
- Recent Purchases
We need to create a custom image
The above image shows how to increase sales on Shopify stores by creating urgency.
Test CTA Designs and Colors
Writing eye-catchy CTAs and placing them creatively is not enough to drive conversions. Customers might miss your CTAs if they are too small in size. To ensure that your customers don’t get distracted, you can:
- Use readable fonts
- Use contrasting colors
- Keep the size of the CTA button proportionate to the design
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Email Marketing
Email marketing has the highest return on investment among all forms of marketing. According to a report, investing $1 in email marketing can offer you a rough return of approx. $38. Email marketing is also cost-effective. It’s because algorithms of Google and Facebook keep changing at regular intervals, adding more costs for ads. However, with email marketing, there’s no such cost addition. Email marketing is vast, and you can create myriad types of email campaigns for your Shopify stores. Some of these email campaigns are mentioned below:
Welcome Email
These types of emails have the highest open rates of all. These emails help your customers to get hooked on the discounts and other offers.
Cart Abandonment Email
This is a crucial email as it reminds the customers that they have forgotten their stuff in the cart. Using creative ways to send these emails can reduce cart abandonment instances and drive sales.
Order Confirmation
As the name suggests, these emails are to confirm the order. Here, you can ask your customers for a review and try to upsell.
Upsell Email
Create an email with the help of customers’ buying history and encourage them to buy more.
Win-back Email
If your customers hadn’t shopped for a while, then you can reactivate them by sending a reactivation email that includes a curated collection of products.
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Social Proof
Social proof and ratings can drive your Shopify conversions. Companies can leverage reviews and ratings shared by customers to drive more sales. Social proof is an important psychological phenomenon in which customers assume that the actions of others guarantee the correctness of a given situation. Below are a few stats that show how necessary social proof is:
- 92% of customers trust non-paid recommendations compared to other types of advertising
- The average customer reads around 10 online reviews before making any purchase decision
- 70% of customers trust recommendations from someone they don’t know
- Around 87% of buying decisions start with an online research
Conclusion
Shopify makes setting up an online store fast and straightforward. That’s the reason why we are witnessing such a surge in Shopify online stores. With such intense competition, it becomes imperative for you to stand apart from the rest. I hope this blog post helped you know how you can stay ahead of the competition by increasing sales on the Shopify store.
