Want more search engine traffic? You have come to the right place. For your website, as well as for you personally in life, there is no better place than the first. And every business owner, marketer, and digital expert aims to get the first position on Google. You will be happy to know that SEO is the main engine that can drive your site to the top of the rankings. SEO has now become a crucial part of each business type if you want your site to be found on search engines. Quality content, site’s user-friendliness, attractive website, targeting keywords, and other 200 google factors play key roles in ranking websites on top. I will not go into the jungle, but we will tell you about seven powerful SEO tactics you should use that any marketer can take to optimize their site right now.
Sit back, grab a cup of tea or coffee and check out these result-driven SEO company strategies. Enjoy reading!
#1: Schema.org micro-markup
It is something that many people or digital marketers forget to optimize or do at a minimal level.
Companies do not do or do at a minimal level. It is worth considering all the possible parameters that are relevant to your business. The main helpers here are the official Schema.org website and the Google Structured Markup Helper. It is structured data designed in a language that search engines understand. In other words, it is a set of codes that are used to understand your content. Coding sometimes gets confusing to start with online markup generation services – they have limited functionality, but enough to get started.
#2: Internal linking
Interlinking is very important if you want to make your SEO strategies work. Internal linking with other internal blogs and web pages helps lift landing pages and encourages people to explore more within your website. In addition to posting links in fresh content, you should revise the linking for all current articles and landing pages every 3-6 months. It will boost your web pages and increase engagement on your site. When linking, use the relevant anchor text and try to place links at various places within the page. Suggested places are 1st or 2nd paragraph and at the end of the text.
#3: Responsive mobile layout
We can’t forget how important our mobile phones are, especially during Covid -19. During this pandemic, our mobile phones are the only source we have to explore new things, visit stores virtually, shopping, and much more. Google these days is also giving preference to mobile-friendliness user experience. So, if you want to get noticed by the people who are looking for services you’re offering, upgrade your website for mobile phones. It would be worth it because, without a mobile-friendly site, you will not be able to achieve high ratings on google.
#4: Interesting content
People love to spend more time reading and learning new things. If you’re wondering why we are discussing content if this article is about search engine optimization, then let me tell you that using behavioral metrics is directly going to affect the ranking of your pages. Yes, and your user behavioral metrics only depend on the quality of your content. People will love to spend more time on your website if you have quality content on your site. Interesting good quality content helps strengthen your brand image, increase trustworthiness and help to build long-term relationships. People will love to visit your site if they find it interesting, and trustworthy which automatically increases your lead generation and ROI even in pandemic situations.
#5: Work on your social media pages
Social media is the only way of socializing during covid, So we can’t ignore our social media pages if we want to rank. Social media is an excellent platform to promote your brand and services. Many big and small brands are using social media as a strong marketing tool to generate leads, interact with their customers, and build new strategies too. Incorporating social media links into your website will increase your online exposure, navigate users to your social pages, and enhance the appearance of your website.
#6: Use SEO plugins
If you’re not technical enough to optimize your website on your own, we suggest taking assistance from SEO plugins. SEO plugins offer a complete solution to optimize your website with lots of easy-to-use features. It allows you to optimize important elements of your website without coding to make your site search engine friendly. SEO plugins like Yoast will help optimize your website content and make your meta tags and descriptions crawlable. With the help of SEO plugins, you can easily optimize your XML sitemap, robots.txt, blog posts, .htaccess, etc.
#7: Optimize for Voice Search
Are you still focusing on traditional SEO? If yes, then it’s high time to upgrade your optimizing strategies for voice search in 2021. It is reported that about 50% of searches were done through voice in 2020 and the stats don’t seem to drop this year either. There are many reasons why people are using voice search over typing. It is due to its convenience because you don’t have to type anything on the search bar, fast, give accurate results, and much more. That’s why the use of long-tail keywords again came into fashion in 2021.
To optimize your website for voice search, you can follow the below-mentioned steps:
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Use Long-tail keywords
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Optimize your content
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Use high-quality content on your website.
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Improve page loading speed
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Optimize image and graphics with alt text
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Use LSI (latent semantic indexing) keywords.
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Use the question-answer format in the text, for example: “Hey Google, which is the best pizza store near me? Or ‘Who is the president of America?’
Final thought:
Covid-19 changed lots of things in one year, even the way of doing business. Things became more complex and we started relying on digital platforms more than ever. So, to survive in this digital era, we need to upgrade strategies too.
Search engine optimization is not an overnight game, and it takes time to get noticed by Google, but by practicing the right strategies, you can climb this ladder very quickly. Give your best and have patience. It will surely pay you back.
