TikTok has seen a meteoric rise in recent years, Digital Marketing Agency Mohali with the number of users recently passing the one billion mark. The platform is now essential in the marketing strategy of major brands. Discover 8 key figures to know for effective advertising campaigns!
1) +1 billion monthly active users
Based on the latest figures reveal by Data Reportal in its latest DIGITAL 2021 OCTOBER GLOBAL STATSHOT report. TikTok now has over a billion active users on its platform.
This figure shows the meteoric rise of this social network, Digital Marketing Agency Mohali whose number of users has almost double in less than a year.
TikTok is now rank 7th among the most use social networks in the world.
Until now the platforms having exceed one billion were: Facebook (2.895), YouTube (2.291), WhatsAp p (2.0), Instagram (1.393), Fb Messenger (1.3), and WeChat (1.251), today Today TikTok joins this highly rate list.
2) 1st app downloaded in the world
TikTok is number 1 in the ranking of the most download applications in the world in the third quarter of 2021.
This figure once again testifies to the growing enthusiasm for this creation platform. and content sharing.
3) Advertising audience: 825 million users
The TikTok advertising audience amounts to 825 million, it includes users over the age of 18 who can be reach as part of an advertising campaign.
The advertising data communicate by ByteDance (TikTok’s parent company) only concerns users over the age of 18 , however users under the age of 13 are also affect by these advertisements.
The actual audience is therefore in reality higher than this figure even if it cannot be quantifie.
However, Digital Marketing Agency Mohali this figure gives an idea of the potential reach of your TikTok ads.
The TikTok ad audience represents 14.9% of the world’s population over the age of 18.
Even if this figure remains much lower than that of Facebook (37%) , it is nonetheless interesting.
4) A predominantly female audience: 56.1%
The majority of platform users are women 56.1% against 43.9% men.
TikTok therefore joins the club of social networks that most appeal to women. Other social platforms that now have a majority of female users are Snapchat (54.4%) and Pinterest, Digital Marketing Agency Mohali the “number one” with 77.1% female users.
5) 18-24 year olds the most represented audience on TikTok
According to data published by ByteDance, Digital Marketing Agency Mohali the largest advertising audience would be that of 18-24 year olds with 24.7% young women and 18.1% young men.
This “first place” is however questionable because the information concerning user profiles age under 18 is not include in the figures communicate by the platform.
6) The under 18s are very represented despite everything
There are no official figures on TikTok users under the age of 18 , however some studies allow us to suggest that this user share is very present.
A Diplomeo study conduct among 4682 young people age 16 to 25 , indicates that 57% of young people age 16-18 survey use TikTok against only 26% of 20-25 year olds.
If one suggests that this proportion applies to TikTok users on a global level, Digital Marketing Agency Mohali then the under-18 audience share is likely close to that of 18-24 year olds.
All this nevertheless confirms the fact that TikTok is truly very popular with the younger generations.
7) The United States: TikTok’s largest advertising market
The United States is the country where the platform’s advertising reach is the largest: 120,768,500 people age 18+. This figure represents almost half of the total US population over the age of 18 (46.5%).
We can therefore understand the geopolitical impact of the platform in the USA / China conflict.
That a Chinese application with such an advertising reach, Digital Marketing Agency Mohali the possibility of collecting data on almost 50% of the American population could be seen as a danger on the part of the American government.
8) French advertising audience: 31% of the population
In France , the advertising reach of TikTok represents 15,925,000 people , that is 31% of the national population over the age of 18 , all age groups combine.
However, it must be taken into consideration that Facebook is today “neglect” by the younger generations.
The audience share of 18-24 year olds is 10% women and 13.9% men, which is twice less than on TikTok . While the proportion of 13-17 year olds reaches only 2.5% of women and 3.0% of men.
Although we do not currently have precise data on TikTok users under the age of 18, it is safe to suggest that this figure is much higher than that of Facebook.
If you want to target Generation Z, then you will have to turn to TikTok rather than Facebook.
TikTok numbers to remember:
- + 1 billion active users
- 1st app download in the world
- Advertising audience: 825 million users
- A predominantly female audience: 56.1%
- 18-24 year olds the most represent audience on TikTok
- The under 18s are very represent despite everything
- The United States: TikTok’s largest advertising market
- The French advertising audience represents 31% of the population
Conclusion: TikTok a real marketing opportunity
If you doubt it, these figures show you the explosion of this platform and the advertising opportunities it abounds! So take the time to consider this social network in your marketing strategy ! Especially if you target the younger generations!
Be careful, however, to take into account the advice of TikTok ” Don’t Make Ads. Make TikToks” : ” Do not make advertisements. Make TikTok”
It’s your turn !
