It takes talent, effort, and resources to make a good corporate video. Creating a film, whether in-house or with the help of an outside team, can be costly and time-consuming. The main issue is that, after all of the labour, sweat, and tears that go into creating a fantastic end product, a critical component of the jigsaw is frequently overlooked: the promotion strategy.
Perhaps you’ve mastered the art of advertising your blog material, but marketing video content is a very different animal. However, we know that video content is quite popular with viewers. Simply including a video promotion services on your landing page can boost conversions by 80%! So, the time investment is worthwhile, but you must devote time to encouraging people to find, play, and watch your video.
#1: Use a Smile to Improve Your Video Thumbnail
The video thumbnail is by far the most critical factor in determining whether or not a visitor will watch your video. Because people do judge books by their covers, you should dress up your movie for the occasion by creating a fascinating, play-worthy thumbnail image.
Using an image of a happy individual establishing direct eye contact is the most effective approach to ensure that people watch your video. Why? People form bonds with one another. Would you rather read a book with a load of dull content on the front cover or one with a picture of Prince William smiling at the camera? The latter is more appealing, and video thumbnails follow the same logic.
Dr. Adrian Furnham, an organisational and applied psychologist, states, “Smiling is the outward embodiment of happiness and serves to begin to link us to others.”
So put a smile on your video’s thumbnail, and you’ll probably get a lot more views.
#2: Create a Facebook or Twitter video campaign.
What better approach to get people to watch your film than to give it out for free? The greatest place to accomplish this is on social media, where people are more likely to share and spread the word about your giveaway, resulting in more people visiting your landing page and eventually watching your video. Take a look at this example from the Dockwa firm.
#3: Include social media sharing buttons in your video player
We’re all well aware of how influential social media can be. In fact, you’re probably using SnapChat, Instagram, Facebook, or Twitter to start and end your day. It’s sad, but it’s real, which is why you should make sure your film can be shared simply on these platforms.
The majority of WordStream’s marketing films are hosted on the Wistia video player. One nice feature of the new Wistia player is that you can include share buttons immediately within the video, allowing viewers to share a link to the video (which links back to your website) without ever leaving the player.
#4: Ask People to Share Your Video Embarrassingly
I understand that simply asking people to share your video may seem obvious, but if you put yourself out there, your friends will almost certainly share it and help you spread the word. Solicit advice from your friends, coworkers, old coworkers, industry contacts, brothers-in-law, nephews, and nieces. Of course, starting with connections who are likely to be closely related to your target market is the best strategy, but you never know who knows who, and a share can go a long way, so don’t limit who you ask.
In May, I gave a presentation in Minneapolis with a group of agency partners. After we finished our seafood and beverages, one of the event’s hosts began raving about this video they’d been working on, mentioning that the landing page will be ready tomorrow, and asking if I’d share it. And you’ll be surprised to learn that I shared it! When it was published, she even followed up on Twitter. This individual, whom I had only known for a week, was able to persuade me to share something simply by asking – so you can see how https://www.postingsea.com/simple it is.
#5: Incorporate video into your email marketing campaigns.
Email and video are a marketing combination made in heaven. According to Animoto, simply including the word “video” in an email subject line increases open rates by 19 percent, click-through rates by 65 percent, and unsubscribers by 26 percent.
Including a video thumbnail in your email increases the communication’s engagement. When we used a video thumbnail instead of a basic image, we saw a 300 percent increase in CTR at Wistia.
Incorporating videos into your ongoing email nurture campaigns is not only simple and cost-effective, but it may also improve attribution. You may, for example, route video viewing data directly into your lead scoring and workflows if you use Wistia with HubSpot, Marketo, Pardot, or SalesForce.
If one of your leads watches 75% of a product demo video on your website, you can build up a workflow to send that person an email or notify a sales agent to call that person.
#6: Invest in the promotion of your video on social media.
Many of the recommendations thus far have been budget-friendly (for additional budget-friendly video advice, see this post on how to make at-home DIY marketing films), but now it’s time to dig in your backpack for the quarters and invest in your video marketing strategy.
Promoting your video on sites like Facebook and Twitter won’t cost you an arm and a leg, and if you pay attention to the audience and campaign parameters, you can run a highly successful promotional campaign and attract the proper people to your content, resulting in a delicious ROI. To get started with your first Facebook video ad campaign, follow this tutorial.
#7: Showcase Your Video at a Gathering
We’ve all sat through boring presentations at professional meetings, looking into space, browsing through our Instagram feeds, or desperately attempting to keep our eyes open. Being on the receiving end, on the other hand, is a nightmare. If you’re giving a presentation and find your audience drifting off, your anxiety are likely to skyrocket. Playing a video is an excellent method to deal with this!
A video not only allows you to take a break from speaking, but it also allows the audience to take a break from listening to you speak. Even the top TED speakers utilise films to break up their presentations because it helps the audience refuel.
Listening to the same person for a long time might become tedious (despite of how interesting the speaker is), which is why industry events are a terrific way to get your video content in front of a large and relevant audience. Of course, you’ll want your video to be of the highest quality for this one, so it might be worthwhile to buy.
#8: Promote your video on Twitter by pinning it to the top of your feed.
By pinning a tweet to the top of your personal or company Twitter feed, you can make sure it doesn’t get lost among all of the fresh tweets you’re constantly sending out. It will also increase interaction with valuable video tweets.
#9: Post Your Video on Online Forums
You should be actively engaged in these domains and disseminating your video material when relevant, whether it’s a Twitter discussion, LinkedIn group, Reddit, or a popular online community built in your business. Let’s imagine you work for an inbound marketing agency and you’re having a conversation with a group of people who all seem to be having trouble with their inbound marketing efforts. Share your explainer video to address their concerns and demonstrate how you can assist them in a fun and engaging way.
