Users tend to leave a page within a span of 2 seconds. Yes, you read it right. The concept of AMP (Accelerated Mobile Pages) is based on that to decrease the bounce rate. The faster the response, the better the engagement. Web development services in UK use AMPs and catch more users with improved conversion rate and ROI.
The world is moving toward a mobile-first mindset, and online publishers employ AMP to make any website’s mobile versions more responsive. AMP removes unnecessary CSS, JavaScript and factors that are causing laziness in loading the page.
According to Google, AMPs are not a ranking factor but speed is. In recent years, AMP has been one of the main aspects to pay attention to because page loading speed is directly related to the ranking on SERPs.
What is AMP?
AMP refer to (Accelerated Mobile Pages). It is an open-source framework of HTML. With faster loading speeds, web pages load faster on mobile devices and improve user experience. In order to improve the mobile-first experience, the framework is used.
The AMP specification has the support of many industry giants, including Google, Pinterest, and even WordPress.
There is no doubt that Google is taking AMP seriously. Mobile search results already display the AMP symbol.
It was created by Google to compete with the faster and instant articles published on Facebook. The mobile optimised experience makes AMPs one of the most interesting technologies in recent times with the intention of faster loading time and increased overall speed.
It is a combination of three core components, HTML, JavaScript, and Cache. AMP HTML has tags for pages, and the code is easy to execute. Many search engines, including Google, use AMP with HTML tags.
AMP JavaScript helps in the rendering of the pages with font triggering and inline CSS. It disables JS selectors that are slow. AMP Caches delivers content based on the proxy by using the assertions to validate the HTML. It logs the bugs in the console, and changes can be seen with that.
How do AMPs Work?
AMPs help in creating cache and render the content faster than content in Google in search results. The web page loads faster because of the pre-rendered information, which also gives users a better browsing experience. AMP is not a ranking factor but increased loading speed is one vital factor.
This open-source coding project from Google focuses on content that is useful and essential. AMPs store cached versions of the page on the server of Google, it helps in delivering pages faster and provides a smoother experience to the user base.
Less data usage also defines why AMP is a concept for increasing traffic. It works by keeping the relevant data and useful parts of a page. Because the cached version is kept on Google’s servers, search results are sent more quickly than usual.
AMPs have capabilities to keep the users on the page with structured data. The search engine rankings will soon improve if data is optimised and arranged with AMP.
Benefits of AMP
Other than improved speed and responsive pages, the concept of AMP is making a big impact on the digital presence of any platform. Here are some of the key benefits of AMPs:
1. Increased Engagement & Increased Revenue
Users get information instantly with AMP as the processing is very rapid. It helps in CTA and increases ROI. With a quick loading time, the chances of conversion are better, and users can easily go through landing pages.
2. Improved Flexibility & Reduced Complexity
While web elements are optimised for AMP, pages can be changed to be suitable for better results with the application of appropriate CSS styling. This method also makes it simple to obtain data.
3. Boosted SEO
Search engines work on the speed of the page and rank faster pages. AMPs help in boosting SEO on SERPs by making sites mobile-friendly. AMPs are supported by every browser.
4. Easy Integration
Accelerated Mobile Pages are easy to integrate into a website. On WordPress sites, it can be used with an extension and the overall loading speed can be enhanced.
5. Lower Bounce Rate
Increased loading time helps users with more interaction on the site and it also impacts the overall traffic reaching the platform.
How Could HTML Code Be Transformed into AMPs?
The process of changing the HTML code and its server connection is the reason behind the increased speed of AMPs
The content has different AMP tags for every file type. Every part of the website where an image needs to be displayed uses tags to insert a source code for the page.
Here are some of the tags that are used in Accelerated Mobile Pages:
- Document tags
- Top-level tags
- Coding tags
- Canonical header tags
- AMP CDN reference tags
- Opacity tags
Limitations of AMP
With almost every advantage with page speed, responsiveness, and mobile-friendliness, there are several limitations as well.
- There is no third-party JavaScript available in the AMP. It makes it tough to develop customised solutions and strategies as it works only on static content.
- Google Analytics employs a server-side cache and a distinct tracking code, making it impossible to track with AMP.
- Speed is not guaranteed as the cache is present to reduce the optimal speed and it takes efforts from developers to work on AMPs.
- It is used by only the top companies as tags. It is an open-source platform, but it is yet to reach the mainstream.
- The monopoly of Google is also one big limitation of AMPs. Google makes changes to it and manages the cache on a page.
Read more – How can app development empower the healthcare industry in the coming future?
Types of AMP
For ease of understanding and the types of pages they represent, Accelerated Mobile Pages may essentially be separating into four categories.
- Web pages: It is an HTML part of the website and AMP, and mobile-optimised sites can not be separated easily.
- Ads: digital ads are very important for every business nowadays, and the speed of displaying ads matters the most. AMP ads loading faster and are using for easy user interactions and conversions.
- Emails: Email marketing AMPs provide dynamic content, and content providers can catch users on the email itself in improved ways.
- Social media posts: As they are open source, social media posts can be integrated into any part of a social platform in the form of stories, videos, and posts.
SEO Friendly URLs for Accelerated Mobile Pages
The URL is also playing a major role in AMPs and they are properly optimising. Here are some of the ways to make a URL search engine friendly to improve rankings.
Parameter: ?amp
Subdomain: amp. domain.TLD
Subfolder: domain/folder/article/amp
Front-end language: domain/folder/article.amp.html
Your Business Website Needs AMPs!
The world is going mobile-first, and you should also optimise your content according to the user base. Accelerate Mobile Pages are using to deliver faster results and help the business in its overall growth.
Google also announced in June 2021 that AMPs are not that big of a factor nowadays but keeping up with the page speed can rank a page higher. The same is applicable only to AMPs.
You can easily use AMPs with a WordPress plugin for your website. In case you need any help with optimization and development, WordPress developers London can help you with proper strategies to optimise your platform and speed it up, which leads to increased revenue.
