As time flies by, the algorithms of an app store are increasing in sophistication and complexity. The tricks and research of the earlier days do not influence anymore as they did in the earlier days. Nonetheless, one of the vital portions of ASO Professional’s strategy still in play is keyword optimization. The development of a comprehensive keyword listing that carries relevance to the app’s functionality is the starting point for keyword research. Developers need to go through the auto-suggestion analysis of the app store or refer to competitor app descriptions. They can also brainstorm their way to obtain the best keyword.
The current strategic changes in any Digital Marketing Company aim to reach a higher level of targeted customers. Therefore, keyword research is a crucial element for app store optimization (ASO). Popular app stores like the AppStore or Play Store use are ASO to better respond to customer search queries. Customers obtain the apps they want to use from these Stores by placing their names on the search bar. ASO identifies the input keywords and fetches the applications that carry similar relevance. We will discuss some of the few advanced tips for keyword research in the following paragraphs.
1. Discover the Present Condition to Obtain the Best Keyword
Developers should refer to the current ranking keywords of an app. Doing so can help developers to choose the best keyword while uncovering low-hanging fruit. For instance, say Daily Yoga is the most renowned app on Yoga for today. They have chosen keywords with a high volume like “meditate”, “fitness”, “and workout “, or “weight loss”. However, Daily Yoga fails to rank among the top 10 on the competitive keywords despite carrying high popularity. Hence, they are not being downloaded. However, further investigations reveal that Daily Yoga ranks due to some relevant long-tail combinations that lie in the lower volumes. Hence, Yoga daily lacks the appropriate authority to rank high for keywords that include – meditate, fitness, or weight loss. Thus, they must shift their focus to other keywords related to “yoga poses” or “stretching”.
2. Investigate the Top-Ranking Keywords of the Competitive Rivals for Fresh Concepts
The present business industry is more of a “rat-race to the top” than a “general profession”. The same rule applies to online marketing businesses or app stores. Different brands keep climbing the “popularity ladder” to drive their sales and earn more profits. To gather information on the ranked keywords of the competitors, sufficient investigation is advised from the seller’s end. Learning about their App Store Optimization strategy might help to use some of those words in the app while contributing new ideas. For instance, on the analysis of the ranked keywords in the Uber Driver’s app with Apptweak, it was found that the app ranked keywords concerning job boards like Indeed or Zip Recruiter.
On the contrary, the Lyft Driver app does not rank on such keywords. Thus, Lyft has to investigate these options to develop its driver app visibility. The Best ASO Company in India improves its App Store Optimization strategy features by referring to the top keywords its rival parties use for their apps.
3. Identify the Loopholes And use Keywords in Which the Dominant Competitors do not Rank.
Researching on competitive keywords can also help to notice gaps which any user can apply for his/her benefit. Competing on a renowned category can reveal keywords that are not targeted by rival parties. Hence, the popular category competition can prove to be beneficial for the app. For instance, say, popular apps like YouTube Music, Amazon Music, Spotify, Pandora, etc., are the leading edge in the Music Category. Audiomack from the US Apple App Store has optimized their app on keywords that lack visibility on the core competitors like “unreleased music”,” rap music”, or “hip hop music”. Although these keywords carry a lower volume yet, they also have a lower score of difficulty. According to Apptweak’s estimation, Audiomack gets higher downloads from ranking one with “unreleased music” in comparison to standing seventh over “music streaming”. The ASO Services India for local businesses can use these kinds of strategies to ensure more people get to recognize unpopular apps and purchase them.
4. Refer to Reviews to Better Understanding the Way Users Describe the App
While reading the reviews, it is advisable to take proper note of the keywords that the users type on their description of the app. This strategy can help to provide a deeper insight into the ASO strategy. Take an example of the term “Word Cookies” from the Apple App Store in the US. According to the Review Sentiment tool from AppTweak, a user tends to think terms like ‘think’, ‘brain’, or ‘mind’. Placing these keywords on AppTweak’s keyword tool, the answer is that they carry a high volume, and for such keywords, Word Cookies remains unranked. Therefore, Word Cookies have to carry out in-depth research which relates to ‘brain’ or ‘mind’. They have to optimize the metadata with high-relevance long-tail keywords.
5. Aiming at Function-Related Keywords for the App
After the successful development of the keyword list, it is necessary to spend some time clearing that list. Try to remove generalized or irrelevant keywords. Google Play Store and Apple’s App Store hope to offer the best user experience by revealing apps matching the intent of the user. Targeting the highest volume keywords can be enticing. However, unless these keywords offer a clear description of the functionality of the app, then they are useless. These keywords can reduce the chances of the user’s visibility. For instance, if one is researching their keywords on gaming, the terms like ‘funny games’ or ‘awesome games’ or ‘5-star games’ come to mind. These keywords can stand on the keyword list. Carrying a very high volume, these keywords can be quite tempting for developers to target. However, these keywords are hard to rank due to their general nature.
The rankings of such keywords are as difficult as volatile. The trending apps take their place on the top charts in these cases. Such trending apps include new games that are downloaded by many users, the ‘game of the day’ featured games or the games that have a great boost after expenses are spent behind its advertising. For instance, the search results for ‘awesome games’, ‘best games’, ‘cool games’ or ‘fun games’ might appear to be an exact match for early two weeks. Since these keywords are hard to manipulate, it seemed viable for Apple to rank the most trending games among the keywords.
The Final Word
Proper app store optimization techniques that use relevant keywords can gather more customers to the app store. However, need to stay updated with the current daily trends in app store optimization to obtain successful results.
