amazon business vs seller account

Today’s digital world is a place where more people shop online. This is especially evident on Amazon. Amazon is the ecommerce site that 89% of customers are most likely to shop from.

This is why your business cannot afford to ignore the many sales opportunities Amazon has to offer. Amazon can help you grow your market tremendously by selling your products there. Amazon is also a great place for purchasing products for your business.

However, it is easy to get confused when you begin looking at Amazon accounts for your business. You’ll be presented with multiple accounts and may not know which to choose.

Amazon business vs. seller account

Let’s begin by distinguishing between a seller and a business account. Simply put, seller accounts can be used to sell, while business accounts can be used for purchasing.

This is the obvious answer. But don’t forget to keep reading! There’s more to it than that.

Both business and selling accounts are different from regular Amazon accounts, such as the one you use to make personal purchases. Let’s take a closer look at these accounts to see what really sets them apart.

Amazon business accounts

To make purchases for your company, you will need an Amazon business account. This account is not like a personal Amazon account, as indicated by its name.

You get many benefits when you open an account for a company rather than an individual.

These differences will vary depending on the type of account you choose. You have two options, much like regular Amazon accounts: a regular account or a prime account.

Regular business account

The regular Amazon business account is the best option for small businesses. However, it offers many features that are not available through personal accounts. The following are some of those features.

  • Business-only prices: You can get special prices for business customers when you place bulk orders.
  • Single sign-on: Your business account is not like your personal Amazon account which you may only use once per month. To make it easier for you to sign in, you can create your account.
  • Integrated workflows: You can establish spending limits and approvals that are consistent with your company policies to ensure you don’t exceed your budget.
  • Account Management : Managing your business account can be a lot of work, and you may want to have more than one person on the job. Business accounts allow you to add multiple users and control account permissions.
  • Amazon Tax Exemption Program: You may be eligible for tax exemptions if you purchase products for a business. Amazon Tax Exemption Program allows you to apply these exemptions to all eligible purchases.

Business Prime account

Business Prime accounts, just like Amazon Prime accounts that offer exclusive discounts and features for a monthly charge, also come with many upgrades to regular business accounts. It depends on the plan you choose but costs between $69 and $10,099 annually.

Business Prime accounts include these additional benefits in addition to the above-mentioned features:

    • Free Shipping : Business Prime is just like regular Amazon Prime accounts and includes free shipping for all eligible products. This offer is especially useful for bulk orders.
    • Business analytics: Amazon’s Spend Visibility tool allows you to track all of your purchases. Reports can be generated on the spending habits of an individual, group or company.
    • Guided Buying : Business Prime builds on the workflows of regular business accounts and allows you to create rules in your account to guide your employees to products that are approved.
    • Progressive Discounts : Business Prime allows you to access exclusive business prices on selected products and also unlocks additional discounts for the products that you purchase most often. You can lower the price by continuing to buy them.

Amazon seller accounts

Amazon is a great place to buy the materials you need to run your business. But the main benefit of Amazon is that you can sell your products. Amazon seller accounts are where you come in.

You must have a purchasing account to create a seller’s account. This can be either a business account or Business Prime.

Amazon offers two types of seller accounts. Let’s take a look at each one to help you choose the right type for your business.

Individual seller account

An Amazon individual seller account makes it easy to sell anything on Amazon. You don’t have to be a business to use these accounts. If you just want to sell some items that you have collected over the years, an individual seller account is your best option.

This type of account can still be used by businesses, however, unless your company is small, it’s unlikely that you would want to use it long-term. Individual seller accounts are usually less cost-effective and lack the valuable tools of a professional account.

Amazon individual accounts are great to test the waters. The pay-per-sale model of individual accounts allows you to test the waters and get a feel for Amazon selling without having to make a big financial commitment.

  • Per-item sale fee: Individual seller accounts are subject to a per-item fee, as mentioned previously. This means that you only pay a fee when you sell an item. Each item that you sell will be charged $0.99.
  • Product page creation: The most important feature of an Amazon individual seller account, is the ability to create pages in Amazon’s catalog for all products that you upload.
  • Shipping Assistance : Amazon will send you an email confirming that a product has been sold. This email will guide you through shipping the product to the customer. It will also include a shipping label with packing slip that you can print.
  • Amazon-set shipping prices: Amazon automatically sets shipping rates for individual seller accounts.

Professional seller account

While individual accounts are extraordinary for selling small quantities of items, they become costly once you begin selling bigger quantities of products. For most businesses, a professional vender account is the better alternative. 

Since the expense for every deal on an individual account is $0.99, and professional accounts accompany a $39.99 month to month membership charge, a decent general guideline is to utilize a professional account on the off chance that you sell at least 40 items each month. 

Know, however, that there are regularly additional fees on top of the month to month one. 

On top of the distinction in account fees, professional accounts accompany numerous valuable features not accessible for individual accounts.

  • Inventory and request management: Professional seller accounts permit you to deal with your item inventory and customer orders with a determination of custom spreadsheets, feeds, and reports.
  • Amazon Marketplace Web Service: The Amazon Marketplace Web Service empowers you to perform an assortment of API capacities inside your account, including uploading takes care of and getting reports.
  • Seller-set shipping rates: Instead of Amazon creating shipping rates for every one of your products, you will make your own. This arrangement gives you more control over the net expense of your products.
  • Promotions and gift services: With a professional seller account, you can run promotions for your products, including a few types of Amazon pay-per-click (PPC) advertisements.
  • Buy Box eligibility: The Buy Box is the box on every product page that contains the “buy” and “add to cart” buttons. With Buy Box eligibility, you get the opportunity to be the top seller recorded in that box for certain products.

Amazon business vs. seller account — which should you choose?

Having taken a gander at all the accessible Amazon accounts, the opportunity currently comes to choose which one your business needs. First and foremost, would it be advisable for you to get a business account or a seller account? 

In case you’re not hoping to sell on Amazon, you clearly don’t require a seller account. All things considered, pick only the business account. Be that as it may, in the event that you would like to sell on Amazon, you’ll need to get the two types of accounts, since a business account is needed to make a seller account. 

With respect to which business and seller accounts you ought to get, that relies upon your specific requirements. Take a gander at the costs of Business Prime and professional seller accounts and gauge them against your financial plan. 

As verified above, however, know that for your seller account, you’ll in all likelihood need the professional one at last, except if your business is exceptionally small.

Read More : Different types of Amazon Business Models 


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