Photo by Pixabay: https://www.pexels.com/photo/blur-business-computer-connection-533424/
In the earliest stages of marketing strategy discussions, brands and marketing departments must come to certain agreements. A significant agreement is deciding what form of marketing is more effective for their brand. They know that using the wrong strategy can cost them sales in the long term. Continue reading to discover more about marketing strategies, learn whether organic or paid marketing is best, and learn about the benefits of both. Implementing marketing strategies based on this information will make your marketing campaign successful.
What Are Marketing Strategies?
A company or brand’s marketing strategies are long-term plans for achieving its goals. They do this by researching the market, understanding what their customers want, and what the best methods are to reach their customers.
Marketing strategies allow companies and brands to position themselves in the marketplace. Having a marketing plan is crucial to the success of a company. There are 7 P’s used in marketing strategies. When creating a marketing strategy, professionals incorporate the seven P’s.
The 7 P’s and their purposes are:
- 1. Product: refers to what you are selling or offering as a service.
- 2. Price: pricing products based on what the market says customers will pay.
- 3. Promotion: the activities done across the marketing channels. It includes advertising, direct marketing, and in-store promotional activities.
- 4. Place: how and where you display your product to keep customers informed.
- 5. People: how customer service represents your company and gain sales.
- 6. Process: how you deliver products to customers.
- 7. Physical Evidence: a method of incorporating every aspect of your brand to show its physical existence. This can be a storefront, digital receipts, or invoices.
What Are Organic Marketing Strategies and Their Benefits
Organic marketing is a method of generating traffic to a website naturally, instead of paying for advertising. Organic marketing is long-term and gets done to promote brand awareness and recognition. Some examples of organic marketing include:
- Social media posts
- Email blast
- Blog post
- Search Engine Optimization (SEO)
In organic marketing, there may still be the campaign’s expense—especially when perfecting the brand’s search engine optimization. Look for an SEO company that takes the guesswork out of perfecting SEO to make the most out of this marketing tactic.
By working with an SEO Company, you will see better results than if you attempt your own website optimization. This is because they have more access to tools and knowledge of the digital marketing space.
Organic marketing has strong characteristics that all brands want. That is one reason they are more effective than paid marketing strategies. Some pros of organic marketing include:
- Building an authentic audience
- Organic marketing is more budget-friendly
- Customers are not homogeneous
- More trustworthy than Google
- Improves online reviews and testimonials
- Building relationships with customers
What Are Paid Marketing Strategies and Their Benefits
Paid marketing is also called digital marketing or advertising. It is a strategy that targets potential customers and works to get them as customers.
Paid marketing campaigns use various digital channels. Sometimes, paid marketing can be a sponsored blog post. Paid marketing is popular on social media channels like Instagram.
One of the most significant factors of paid marketing campaigns is that most customers first encounter brands online. From there, they do their digital search. Five of the most popular forms of paid marketing strategies are:
- Pay Per Click
- Social Media Ads
- Banner Ads
- Influencer Marketing
- Ad retargeting
Paid marketing moves because it doesn’t wait for customers to find them. They target customers and pay for ways to get their attention. Some tips for those interested in using paid marketing include:
- Using a wide range of targeting – interest, location, demographics
- Start with smaller campaigns to test messages
- Using analytics to monitor your brand’s results
- Select which social media channel you will use based on a target audience
- Keep the goal in mind through channeling, messaging, and call to action
While paid marketing is successful and moves fast, organic marketing is better in the long run.
Conclusion
As you have read, marketing departments must decide on the most effective form of marketing for their brand. The information above is all about marketing strategies. While organic and paid marketing can create successful campaigns, organic marketing is best. Implementing some of these strategies will make your marketing campaign more successful.
