Why Digital Marketing?
The true question is Why not? Since we are now in the modern era where almost everyone relies on the internet and the digital world. Digital marketing is one of the biggest assets that your company can have to gain visibility for your products.
Others called it online marketing. It is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. Well-planned strategic digital activities can drive traffic, qualified leads, and big conversions of sales to the company.
5 Types of Digital Marketing to your Business
1. Search Engine Optimization – SEO
SEO is the process of improving the quality and quantity of website traffic. Also, the art and science of getting pages to rank higher in search engines such as Google, Yahoo, MSN, Bing, etc. It targets unpaid or organic traffic rather than direct traffic or paid traffic which can lessen the company’s marketing budget but still gain leads and conversion. Webinc study and execute the best strategy that suits your company’s digital marketing goals.
2.Pay-per-Click or (PPC) or Search engine marketing (SEM)
It is the exact opposite of SEO, an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. This kind of strategy is for a company that has a bigger budget for its marketing campaign. You paid for the quick visibility of your products in the digital market.
3. Social Media Marketing
Social Media Marketing is also known as SMM. It refers to the use of social media platforms or networks to introduce or market a company’s products and services. With this kind of digital marketing strategy, it increased product brand awareness, more inbound traffic, higher conversion rates, better customer satisfaction, and cost-effectiveness. We the Webinc have a great offer for you.
4. Digital Analytics
With the word Analytics, this kind of marketing is used to analyze and report on marketing data collected through the digital channels on which your brand holds a presence. With this method, we have the ability to spot patterns or trends of information that can result in web traffic, conversion, Click-through rate (CTR), and engagement.
5. Content Marketing
It is a marketing strategy used to promote brand awareness through educational articles, e-books, videos, entertainment and webinars. The goal was to attract, engage, retain, help and build trust to digital users by creating or sharing high quality content on digital media platforms.