According to the Market Statsville Group (MSG), the global big data in retail market size was valued at USD 5,096 million in 2021 and is estimated to reach USD 26,806 million by 2030, registering a CAGR of 23.1% from 2022 to 2030. Big data analytics in retail enables companies to create customer recommendations based on their purchase history, resulting in personalized shopping experiences. These big data analytics solutions also help forecast trends and make strategic decisions based on market analysis.
A rise in spending on big data analytics tools, an increase in the need to deliver personalized customer experience to increase sales, a surge in adoption of customer-centric strategies, and a rise in awareness regarding the benefits of big data analytics in retail are major factors that fuel the growth of the big data analytics in the retail market. In addition, the rise in growth of the e-commerce sector also propels the growth of this market. Though, issues in collecting and collating data from disparate systems are expected to hinder the big data analytics in retail market growth.
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The outbreak of COVID-19 is anticipated to have a minimal impact on the growth of big data in the retail analytics market. Innovations and advances in big data analytics in retail to track down and forecast retail business trends and consumer purchasing patterns post COVID-19 emergence have supported the market growth. In addition, rise in the number of online retailers and e-commerce-based retail companies, owing to the lockdown of local malls and stores, has also benefited data analytical vendors during the pandemic.
Global Big Data Analytics in Retail Market Definition
Big data analytics in retail enables companies to create customer recommendations based on their purchase history, resulting in personalized shopping experiences. These big data analytics solutions also help in forecasting trends and making strategic decisions based on market analysis.
Global Big Data Analytics in Retail Market Dynamics
Drivers: Rise in need to deliver personalized customer experience to increase sales
Retailers adopt big data analytics to unlock intelligence to make more personalized offers for customers. Personalization can deliver five to eight times the Return of Investment (ROI) on marketing spend and increase sales up to 10% or more.
For instance, in collaboration with RetailNext, Montblanc installed video analytics in their offline retail spaces, generating maps that show where customers spent most of their time in a store. Big data analytics in retail software benefit retail companies by generating new income streams and enhancing customer interaction. Similarly, companies such as Amazon and FedEx have been utilizing data analytics for more than a decade. Amazon has built algorithms focused on everyday requirements of its consumers.
Restraints: Complexities in capturing customer data
Most retailers face difficulty in obtaining customer data, as customers are reluctant to share details due to security concerns. It is difficult for retailers to gain customers’ trust to capture their data. While necessary steps to ensure data security are needed, it is also important to thoroughly secure customer’s consent and assure them that data collected is to be used safely and securely that would benefit the customer only.
Furthermore, policies such as the European Union’s General Data Protection Regulation (GDPR) is placed to help ensure privacy and safety of private customer data. GDPR imposes seven principles of lawfulness, fairness, and openness; purpose limitation; data minimization; accuracy: storage limitation; integrity and confidentiality (security), and accountability.
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Opportunities: Integration of new technologies such as AI, IoT, and machine learning in big data analytics in retail
Retail organizations are adopting AI and machine learning to reshape the way retailers evolve their business, supply chain operations, and customer engagements. In addition, machine learning algorithms are significant in detecting fraudulent actions such as fake profiles and illegal access. According to a research done by Emerj Artificial Intelligence Research, more than any other use-case category, fraud and cybersecurity applications receive around 26% initial investments raised for AI in the banking industry.
This suggests great interest in the capabilities of artificial intelligence and machine learning in the field of fraud detection. Further, it is expected to also help in finding new opportunities for companies to improve their revenue, billing and charging customers, and predicting future of the company.
Scope of the Global Big Data Analytics in Retail Market
The study categorizes the big data analytics in retail market based on component, deployment mode, organization size, and application at the regional and global levels.
By Component Outlook (Sales/Revenue, USD Million, 2017–2030)
By Deployment Outlook (Sales/Revenue, USD Million, 2017–2030)
By Organization Size Outlook (Sales/Re, USD Million, 2017–2030)
- Large Enterprise
- Small & Medium Enterprise
By Application Outlook (Sales, USD Million, 2017–2030)
- Sales & marketing analytics
- Supply chain operations management
- Merchandising analytics
- Customer analytics
By Region Outlook (Sales, USD Million, 2017–2030)
- North America
- the Netherlands
- Czech Republic
- Rest of Europe
- Asia Pacific
- South Korea
- The Philippines
- Australia & New Zealand
- Rest of Asia Pacific
- South America
- Rest of South America
- The Middle East & Africa
- Saudi Arabia
- South Africa
- Northern Africa
- Rest of MEA
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On the basis of component, the big data analytics in the retail market is classified into software and services. In 2021, the software segment was the highest contributor in the market, with a market share of 69.8% in the global big data analytics in the retail market. The software segment includes different big data analytics tools and platforms for managing, storing, and analyzing valuable information collected from large data sets in retail companies.
Retail companies are presently focused beyond traditional descriptive and exploratory analytics to automate decision-making driven by advanced analytics and machine learning. These new big data analytics in the retail software are improving personalization at a transformational scale by allowing the retail companies to enhance customer experience and provide more customized recommendations to consumers. Thus, the integration of advanced technologies such as AI is expected to boost the growth of this segment in the coming years.
Asia Pacific accounts for the highest CAGR during the forecast period
By region, the global big data analytics in retail market is analyzed across North America, Asia–Pacific, Europe, South America, and the Middle East & Africa. Worldwide, Asia Pacific is estimated to hold the highest CAGR of 27.4% in the global big data analytics in retail market during the forecast period (2022-2030). The Asia-Pacific big data analytics in retail market is analyzed across China, India, Japan, Australia, and the Rest of Asia-Pacific. Retail analytics is a process that provides analysis information on asset levels, asset purchases, consumer demand, and sales. Such insight is essential for marketing as well as for procurement literature.
Adoption of cloud-enabled big data analytics in the retail software is anticipated to witness growth in the region, owing to increase in popularity of fast internet connectivity including 4G connections, rise in smartphone penetration, growth in popularity of e-commerce companies, change in customer purchase patterns, and strong & growing competition among retail vendors. These technologies have led to the great amount of data exchange on mobile and internet networks, thus, enabling enterprises to capture huge volumes of information about customer interactions.
Key Market Players in the Global Big Data Analytics in Retail Market
Customers can access any information to consumer products using mobile, social media, and e-commerce sites. Thus, to understand customers’ buying decisions, companies are utilizing customer journey analytics. This, in turn, drives the growth of big data analytics in retail market.
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Major competitors in the market are:
- SAP SE
- SAS Institute
- Microstrategy Inc.
- Alteryx Inc.
- Oracle Corporation
- Qlik Technologies Inc.