Introduction
After working day and night to get your product to customers and generate sales there comes a defining moment where you have to decide whether you should opt for stock packaging or custom packaging. First, let’s define the word packaging. Well, packaging is wrapping or covering the product in something. It could be paper, a box, or even a cloth. Packaging plays a vital role in businesses in promotion and even in conducting sales. You can have any type of packaging that suits your business category. For now, this much information related to packaging is sufficient, and let us discuss stock and custom packaging in detail.
What is Stock Packaging?
First, let us discuss what is stock packaging? We already have discussed packaging above, so for now let us focus on the word stock. In the packaging industry, the word stock reflects something that is simple, general, and pre-made. So, we can define stock packaging as a type of packaging that is pre-made packaging and can be made available easily. Stock packaging may include pre-made, brown color, simple boxes that are not specific to any business or brand but can be used by anyone to pack their product into it. These may come in different sizes and shapes but they will not be a perfect fit for your product. They might be either big or small and may even have a shape that may not be your business or product requirement. These boxes can be obtained in bulk inexpensively.
What is Custom Packaging?
Now, let us discuss what is custom packaging? Just like we did with stock packaging, we will first define the word custom. In the packaging industry custom is anything that is ordered or made on-demand or you can even change the term to tailor-made as well. So, we define custom packaging as a type of packaging that is made on demand by an individual or a business. This packaging can have various materials from which it can be made, it can have different sizes, dimensions, shapes, styles, printing, and finishing options. This type of packaging can also have some additional features to make them look alluring. They can have a perfect size that could perfectly hold your product. These boxes are preferred by brands and businesses because of their marketing and attractive features.
Why Choose Stock Packaging?
Stock packaging is still very common and is used by businesses nowadays. Let us see when is stock packaging used and who uses stock packaging? Stock packaging can be used initially by startups that do not have a lot of funds and are just beginning. Businesses that are testing their new products in the market can even use stock packaging, and the reason for that is because they are launching a new product to see customer behavior so they don’t need to use expensive packaging at the initial level. Even if the business is not working and like same as above mentioned due to shortage of funds you can use stock packaging.
Why Choose Custom Packaging?
Custom packaging is used by businesses that are well established and want to make their brand prominent. These boxes can be used to give a premium look to represent their brand. Custom packaging is also commonly used and most businesses prefer to use custom packaging due to its attractiveness. Especially e-commerce businesses are using customized boxes a lot and the reason for that is because they want to create a brand impression so they use custom boxes to make an impression in front of their customers. Even a survey conducted showed that most people prefer specific brands packaging instead of simple and random packaging. Due to the many customization features mentioned above customized packaging looks way better and more attractive than stock packaging.
Stock Packaging Vs Custom Packaging
We have discussed in detail what is stock packaging and what is custom packaging. Now let us compare both of them to see which one has an edge over the other and which is better. Although without a doubt both of these types i.e., either stock or custom packaging have their own roles and uses but still one is better than the other. Can you guess which one it is? Yes, you are right. Custom packaging has an edge over stock packaging. And the main reason for that is due to its multiple customization features. Obviously, everyone loves beautiful things. And custom packaging is not only about providing beautiful packaging but it also provides brand and product information and at the same time becomes a great way to market your brand. Whereas if you are using stock packaging you are unable to do any of these.
Conclusion
The above discussion was made easy and simple because these two packaging always seem to create problems for the businesses when they are unable to decide that they should either choose stock packaging or custom packaging. From our discussion above we hope that we have sorted out your confusion. If you want to get more information or you have any query, you can contact us.
