technical seo audit

Your website speed plays much crucial role in uplifting a business. It poses your business’s first impression on the audience, and that should be smooth and incredible to keep them hooked, right?

Low-speed websites are much likely to frustrate the audience and maximize the bounce rate – turning people off about the products and services you offer. Whereas the high-performance websites with optimized speeds drive higher traffic, lower bounce rates and contribute immensely to the increased engagements and conversions for the business.

The core point is the better is your website’s speed, the better the user experience it offers. A rich user experience drives increased traffic and leads – contributing ultimately to the increased sales and revenue.

Wondering how to improve best and optimize your website’s speed? We’ve listed the eight best ways to improve a website’s speed in this blog post for your ease!

Eight Best Ways to Improve Your Website’s Speed

Dive in to burst your curiosity!

Enable File Compression 

File compression is an authentic means of reducing the sizes of all JavaScript, HTML, and CSS files. These files generally come in sizes larger than 150 bytes and create a lot of obstacles for page speed.

You can surely improve your website’s speed by compressing these files. Various such applications offer easy compression of the files; however, Gzip is one of the most used and highly recommended.

Minimize JavaScript, HTML, and CSS

Another reason your website’s speed often seems unlikely is the heavier codes. Program codes that come with many commas, removing spaces, and other such characters tend to occupy more space – causing the page’s loading time to increase and functionality to outperform.

Thus, the ideal way to improve your website’s speed is to remove these access characters from the codes. However, other components such as code comments, used codes, and formatting can also consume some space, so it’s better to remove them alongside.

There are multiple options available to remove these items. However, Google recommends Uglify JS and CSSNano on top.

Reduce Redirects 

One central reason impacting your website’s speed is that page redirects are often neglected. Most websites have a variety of content to offer, distributed across so many pages. Each page your visitor will click to visit, they’ll have to wait for the additional time it takes to finish a request-response cycle – frustrating them enough to bounce back.

How do you cope up with that?

Well, that’s pretty simple. First, remove as many page redirects as you can. Then, try coming up with one-pager websites that showcase massive content with the help of fluent navigation. Of course, compressing your information over the one-pager website is difficult, but you can sure do that with the right tactics and navigation.

Remove Render-Blocking JavaScript

Before rendering to the desired page; most browsers have to build a DOM tree via parsing the HTML. If the browser encounters render-blocking JavaScript between the processes, it has to execute from the beginning to function efficiently.

This execution causes a delay in the loading of web pages – causing an increased bounce rate and loss of traffic, leads, and eventually the sales. Thus, Google recommends not using blocking JavaScript to keep the website’s speed up to the mark.

Leverage Browser Caching

Browsers have this amazing feature of caching the information from your visitors, such as JavaScript files, images, style sheets, and much more. The browsers’ caching feature does not have to load the entire page from the beginning for those visiting your website again.

You can use an incredible tool called YSlow to determine if there are already set expiry date for the saved cache, and you can also select date as per your convenience. In an ideal situation, keeping a one-year expiry for your cached data is great unless your website’s design does not undergo any change or transformation.

Improve Server Response Time

The server’s response time is important in determining the overall website’s speed. An average response time develops with the combination of the traffic your website receives, the hosting solution you have integrated, and the software your server uses.

Improved response time equals an improved website speed, so it’s important to keep an eye on the above-stated combination. To optimize and improve your site’s response, check through the bottleneck performance criterion such as slow routing, slow database queries, or lack of enough memory. In case such issues are found, rectifying them efficiently can improve your site’s response time, and so does the website’s speed.

The process might also be called response time optimization and could involve tackling almost anything that contributes to the incline or decline of your site’s response time.

Integrate a Content Distribution Network

Websites that have massive content – all in the form of text, images, and videos tend to become heavier than usual – causing a delay in loading and a decreased website speed.

Wondering what can help to prevent that?

You can always take help with content distribution networks (CDNs). Usually called content delivery networks, CDNs are servers that help distribute a load of content delivered. It allows storing multiple copies of your website’s content across diverse geographical locations to minimize the loading time and improve your website’s speed at best.

CDNs also allow improving the user experience on your site – providing them with genuine and reliable access.

Optimize Images

There is a massive chance that the images you upload on the website come in sizes larger than required and formats that aren’t supportive. It’s ideal to ensure that each of your images is of a size no more than what’s needed and in an acceptable file format. PNG is usually considered a rightful file format for graphics for it has less than 16 colors to offer, while JPEGs better support the photographs. Also, these file formats could be compressed for the web and so using them helps keep the website’s speed upright.

Using CSS sprites can help you create a template for all the images used often through your websites, such as the icons and buttons. For example, this one template file could load all the images at one time – sending fewer HTTP requests – showcasing the only parts you want the visitors to see.

Multiple images loading at one time surely saves the load time contributing eventually to an optimized website speed.

Identify Your Slow-Loading web Pages via Technical SEO Audit

Now that you know all the best ways to improve your website’s speed, it’s time to recognize what pages need improvement. You can do that by either hiring an external SEO service or utilizing your internal SEO team, who could conduct a technical SEO audit of your website.

Technical audits involve checking through everything from your content to the design to the navigation and everything. It helps to determine what areas require attention and improvement and lets you make the right steps. There are multiple SEO tools available for the purpose as well. They assist you in auditing your website’s performance much incredibly. However, you can always take professional help to come up with solid outcomes and make a real effort to improve your website’s performance.


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