Global Digital Marketing Industry Report: Analysis and Forecast 2022-2027
Regional Category Spend, Primary Demand, Price Analysis and Indicators, and Best Buying Practices of the Digital Marketing Industry Report
The global Digital Marketing industry was valued to be worth USD 350.75 billion in 2021. In the projection period of 2022-2027, the industry is expected to grow at a CAGR of around 17.6 percent, achieving a value of around USD 949.03 billion by 2027.
The Digital Marketing industry report broadly studies the industry, together with important segments, movements, drivers, constraints, the competitive landscape, and other critical market features. Although the industry is dominated by leading electronics manufacturers effective engagement, consumers growing economic clout and a general preference for novel technologies enable greater acceptability of linked devices. North America is the biggest category spender by region which is impelling the demand for the Digital Marketing industry.
Digital Marketing: Industry Definition and Segmentation
Digital marketing services, also termed online marketing services, use the internet, mobile phones, advertising displays, and other means of digital communication to deliver advertising or campaigns for commodities, brands, and services. Services will be offered by text and multimedia messaging as well as internet-based platforms as a promotion tool.
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The Digital Marketing industry report comprises segments:
By services type: Content marketing, social media marketing, email marketing, mobile marketing, influencer marketing, social media marketing, and search engine marketing
By region: North America, Europe, the Asia Pacific, Latin America, Africa, and the Middle East
Snapshot of the Report
The regional markets for the industry can be divided into North America, Europe, the Asia Pacific, Latin America Africa, and the Middle East and Africa.
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The market’s growth can be attributed to people’s increasing desire for cell phones or mobile devices to obtain information whenever and wherever they want it, along with the resulting transition from desktop computers to smartphones. Furthermore, the rise of smartphones has generated an increase in the use of digital media, enabling marketers to promote more online advertisements on social media and other digital forums for broader exposure. Advertisement agencies are gradually following digital marketing networks and providing greater promotion capabilities to publishers.
According to digital marketing services industry data, extensive service outsourcing is the most common marketing procurement technique and is the industry’s key guiding force since multinational organisations can combine their needs. Furthermore, rising consumption of superior media and video advertisements, and increased use of Real-Time Bidding (RTB) for online presentation of ad spaces, are predicted to boost the digital advertising market. In the estimated period, digital out-of-home (OOH) media is limited to advanced countries, such as the introduction of digital televisions in petrol stations, where most customers watch television while waiting for their vehicles to be refuelled.
Category Insight by Region
North America is the most important market region, and it is expected to continue to lead the industry in the coming years. During the projected period, the region is expected to contribute between 38 and 42 percent of total digital marketing expenditure. The ability of significant companies and businesses in the North American area to sell and publicise their content, products, and services online is fueling the growth of the digital marketing services market. Furthermore, the expanding number of online shoppers in North America is projected to provide promoters with more options to advertise their products online, driving regional market growth.
Best Procurement Practices
The global digital marketing industry report by Procurement Resource gives an in-depth analysis of the best buying practices followed by the major customers of digital marketing across the globe, such as engagement models, contract terms, and buyer and supplier negotiation levers, among others.
Category Management Studies
Digital marketing services companies design and supply a variety of services like as strategy planning, email creatives, and optimization advice across all divisions, including mobile, social media, and websites. Few corporations develop their own proprietary technology; nevertheless, many rely on automation firms with extensive experience in the industry. Search engine optimization (SEO), search engine marketing (SEM), content marketing, content management, campaign marketing, display advertising, data-driven marketing, e-commerce marketing, e-mail direct marketing, e-books, social media marketing, social media optimisation, and optical discs and games are some of the more popular digital marketing methods.
Key Supplier Profiles included in the Global digital marketing Services Industry Report
The key market players are iProspect, Havas SA, Publicis Sapient, Isobar, and RAPP.
The report covers capacity additions, plant shutdowns, investments/divestments, mergers and acquisitions, and other latest developments in the market.
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