social media presence

Nowadays, you can’t avoid social media. Can you? It is everywhere! As a result, when developing and growing your website, you must consider social media. Not sure why? Examine how social media can affect your SEO. But, where do you even begin? We’ll walk you through building a solid social media presence that works for you and your brand in this post. Let’s dive in.

1) What Is The Goal Of Your Social Media Presence?

So, what is your inspiration for using social media? Be cautious: the type of content you will share is not your primary goal. However, that is a method of achieving your objectives. What do you hope to accomplish by sharing? Do you want your followers to be knowledgeable of your products? Increase sales, perhaps by sharing promotional codes or discount codes? Do you intend to educate them?

There are numerous goals to select from, and you may choose more than one. However, try to maintain some focus by starting with a few that you can focus on first. If you’re having trouble defining your objectives, try flipping the question: what content do you want to share? What conclusions can you draw from this?

2) Decide What You Want To Share On Social Media.

So you’ve decided on a goal (s). Let’s move on to the next question: What kind of content will you provide? Will you be sharing your blog posts? Or articles written by others that you believe are relevant to your target audience? What is the product information? Do you have any behind-the-scenes footage from your company? What personal information do you have? There’s so much you can do – and, once again, you don’t have to limit yourself to just one!

This is where mind mapping can come in handy. You have to know what to share on social media as well as you have to be aware with what time you have  to post. Therefore, sit down with a blank piece of paper (or a digital tool) and begin writing. Allow your creative juices to flow! Make a list of every type of post that you can think of that would align your brand and products.

Now it’s time to make a decision. What are you going to concentrate on? Keep in mind that providing exciting content to your customers will boost their affinity for your brand. Consider what your target audience would like to see, follow, and, ideally, share with others. In general, engaging content performs better than posts written primarily to sell.

3) The Content Buckets

You now understand what you want to achieve with your social media presence. You also know what kind of content you’ll gather or create to accomplish this. Do you notice any overarching themes when you want this type of content? Try to combine everything you’ve accumulated so far by deciding on content categories or topics, also known as content buckets.

4) Choose The Best Social Media Platforms For Your Business.

Not every social media platform is appropriate for your brand or message. If you’re in the recruitment game, LinkedIn is a great network to establish a presence on. If you work in technology, you should check out Twitter. Instagram or Pinterest may be the best fit for you if you sell visually appealing products or like to share recipes.

So, what do you need to do? Do some research and look into the various platforms. The internet is brimming with up-to-date reports on which platforms work best for what content! Determine which platforms are appropriate for your goals and whether they can accommodate the content you want to create. Would you find it easier to create textual content? Or is it primarily visual? So, these kinds of ideas should help you figure out what works best for your brand. Got it? Let’s go ahead.

5) Think About Which Social Media Your Target Market Uses

What is your target market? Dallas, Texas, Princeton, etc.? Unfortunately, even if you share the best content you have to offer, it may not gain traction. You must reach the people who require or desire your content! TikTok, for instance, is probably not the platform to focus on if you’re striving for a corporate, older audience.

To know where to look for your audience, you must first understand your (desired) audience. So you begin by researching your target audience. When you know who you want to reach out to, you look into the platforms they prefer. Multiple online sources according to Dallas Enterprise SEO Firm, such as Sprout and Business Insider, SEO Yoast, publish statistics on social media usage. Incorporate this data with your objectives and the platforms that fit them, and decide where and what type of content you’ll be publishing.

6) Start Interacting With Your Followers.

To approach a company via social media, all you want is an Internet connection. This means that people will ask you questions, express concerns, share their enthusiasm, leave comments, and so on. First, determine how you want to handle them. So, will you respond to every message that is sent to you? Will you monitor all mentions of your brand name, even if your account wasn’t particularly tagged?

7) Be Realistic

So, reading all of the above may have pumped you prepared and excited to go. Or, perhaps, a little worried because it appears to be a lot of work. Don’t be confused! Now is the time to be pragmatic. How much time do you think you’d be able to devote to your social media presence each week? Or daily? Realistically.

You must put in the effort, so don’t strive to ‘do social media as an afterthought.

So, have you got any questions? Let us know in the comments. Our team would love to answer.

Author Bio:

Melisa Mark incorporates interacting blog posts, copies, and effective marketing content into digital media platform. She is an excellent writer with a comprehensive content plan. Her ten years of experience working with Branding and Motion Graphics Agency is a valuable asset to our company.


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