We continue our series of articles on landing pages. This article will discuss what a landing page prototype is, how to create it, and what services and tools can be used to solve this problem. So let’s get down to business.
Why is prototyping the cornerstone? An analogy can be drawn with building a house. You must first prepare a project and register all the details. In this case, you will get a solid, comfortable and reliable structure. The landing page prototype is a clear representation of your future one-page site, where all sections, meanings, texts, elements are indicated. It determines the conversion, and therefore the number of applications and calls from potential customers.
How to create a landing page prototype
If you decide to create a landing page prototype, then start with the text. The text reflects the meanings, and the meanings reflect the essence. Try sketching headlines like this:
- Main section – title, benefits, application form.
- Advantages section – 3-4 advantages of our product for the target audience.
- Products / services – we demonstrate our products and services.
- A block of answers to questions – the so-called FAQ
- Customer reviews, letters of thanks.
- About the company – numbers and advantages, team.
- Alternative call to action.
When you visualize structure, you will have order in your head. According to the preliminary structure, you can already make a more detailed prototype of a one-page site.
So, when you already have a structure, you have written headings and meanings, then you can take tools and build logic, buttons and interactive elements … although it has almost no effect on conversion. It is better to prioritize marketing analysis and offer at this stage. Next, you can choose the right tool for you that you will use for prototyping. Here’s what we recommend:
- Paper and pencil.
- Word for simple prototypes.
- Adobe Photoshop .
- Adobe XD (user-friendly).
- Sketch (for Mac OS).
- Axure (interactive prototype).
- Figma (online editor, extremely user-friendly).
- Balsamiq (cloud version available).
Here’s an example of how to prepare a prototype in Balsamic:
Landing page prototype examples
Below are examples of how you can structure your landing page in Axure and Balsamic. As you can see, it is important to convey the essence of your product or service to the visitor. Focus on copy and value proposition (offer). In the first case, the future full-page website will be devoted to the renovation of apartments, and on the second prototype a safekeeping warehouse is being sold.
Here’s another example of a prototype landing page for an international shipping company. As you can see, the main focus is on the application form and proposal. A visitor who has clicked on an ad should quickly understand your offer and why leave a request. The form contains a call to action and the value that a person will receive after leaving a request for consultation. In this case, it will receive a calculation of the delivery cost.
Obviously, you can do the prototyping of the landing page yourself. It is advisable to involve a marketer, copywriter and designer so that you make a truly high-quality layout. Or contact a professional agency. The cost of developing a prototype of a landing page for the market is on average about 10-15 thousand rubles. DIY prototyping is like gluing wallpaper yourself. For the first time, it will still turn out crookedly, although in fact there will be wallpaper on the wall, but there is no result.
High conversion means meanings, presentation, relevant images / videos, texts and endless A / B tests … It’s not enough just to make a prototype of the landing page, there must be tests and improvements. There is multi-landing for this, but that’s a completely different story. Order the development of a landing page prototype in our You Win Digital agency.
Instant Indexing for Google Plugin for WordPress
A very effective but simple plugin for indexing, stimulating, and prompt crawling of WordPress site content by search robots. The plugin sends a request to the google crawler after a post / post / page is posted or updated.
When you publish new posts or update old content on your WordPress website, the Instant Indexing plugin sends a crawl request to Google using the Google Indexing API. Result? Almost instant indexing of your site.
There are many benefits to having your content instantly crawled and indexed by search engines, but here are some of the main benefits of using the Instant Indexing plugin:
- Rank Faster – Do you have awesome content that you know your users will love? Introduce it to your audience faster.
- Improve your chances of ranking above your competitors;
- Update your search results in a timely manner;
- Instant installation;
- Automatic submission for processing;
- Manual sending;
- Eliminates arbitrary post types;
- Send a request to remove a post from Google search results;
- Get the current status of a record;
- Compatible with any WordPress SEO plugin;
- Bulk sending (up to 100 URLs);
- Absolutely free.
You just have no reason not to try.
Using the Google Indexing API on a WordPress site
Today we are going to take a look at how you can use the Google Indexing API so that your WordPress site’s pages and posts / posts are crawled immediately instead of waiting!
You can use the Indexing API to tell Google which pages to re-index or remove. You can also use this API to get information about the status of notifications sent to Google.
Whether you are a budding blogger or a seasoned SEO, you know how important it is to get into the Google index. This is the very first step before your website can see any organic traffic coming from Google or any other search engine.
If your pages are not indexed, your site is practically invisible to the search engine and its visitors, who would otherwise see your web resource in search engines.
As such, it is very important that your new content is crawled / indexed quickly, and it is equally important that your already published content is updated on Google as well.
How do you do this or that?
By using the Instant Indexing for Google WordPress extension, you can stay one step ahead of your competitors by making sure your site is crawled and ranked before their web site, which is extremely important when it comes to timely and competitive content.