what is amazon seo

Amazon is the biggest and most competitive marketplace. In 2022 there are more than 1.11 million sellers who are on the platform. Of course, you’ll not be competing against the majority of them. If your product isn’t extremely niche, you’ll be competing against hundreds, perhaps thousands of sellers.

Of those, just a handful are selling. The majority of purchases on Amazon are at the beginning of results – 70 percent of buyers don’t leave it! First-page results are the prime real estate that all sellers should strive for, and it’s exclusive. Amazon has only 48 items on its page.

Naturally, the main issue for sellers everywhere is how they rise on Amazon to become one of the 48 sellers.

The answer is simple “improve your Amazon product rank”. However, anyone Amazon seller who’s faced with no external traffic, even after creating killer content and taking stunning product images will be able to tell you how difficult it is to discover the mystery of how to be more prominent on Amazon.

What is Amazon’s Product Rank?

Amazon Product Rank is the ranking that listings for products take in organic results from search engines. If someone types “Lavender Essential Oil” on the search bar and your listing appears as the third search result, this is your rank in the search results.

It’s all dependent on the keywords you’re trying to target. The product listings may be ranked in multiple ways and consumers may be searching for different reasons for your product.

The bottle of lavender oil’s Amazon search rank for “gift for mom” can differ greatly from its ranking in the search results for “aromatherapy oils”.

Why is Product Ranking Important?

If you go into a shop to shop, finding the item you’re looking for is easy as simply asking the store attendant.

When you shop online customers’ search is handled differently. The software does not parse speech in the same manner that we do. 

Amazon utilizes algorithms-basically an array of criteria to comb through its huge number of listings for products. At present, Amazon is using the A10 Algorithm to power search rankings.

The rank of your Amazon Product Rank is a representation of whether your listing conforms to these guidelines. The algorithm determines the. 

When the A10 algorithm believes that your product meets the criteria the customer wants It then moves it up the results on search engines. As a retailer, you’ll want your customer to believe that your product is exactly what the customer requires.

How To Grow Amazon Search Results

As with any eCommerce platform, buying is the king of Amazon. To increase the rate of conversion, Amazon has to constantly enhance its Amazon search engine. 

The faster users find what they’re looking for the less likely they are to head to the next shop. Customers who are satisfied also boost customer retention.

So the algorithm used by Amazon’s search engine is continuously being refined to enhance the shopping experience. Amazon hasn’t made public any information about how they calculate relevancy, but from testing, we can at least say that it’s a mix of a variety of factors, including reviews, SEO competitive pricing, and Amazon PPC ads.

The most recent update officially called “A10”, doesn’t introduce any innovations. We’re instead seeing changes in how these variables are evaluated.

Searches for customers have gained greater importance, and those metrics that impact organic search results and the satisfaction of customers are more crucial than ever before.

What are the most significant ranking factors and how can you use them to boost Amazon results for searches?

Amazon Sales Rank & Sales Velocity

Amazon Sales Rank also known as “Bestsellers Rank (BSR) is the number of products you sell in a given period compared to competitors. The exact length of that period is, there is no way to know for certain.

However, there are some things we are aware of. For instance, like your Amazon Product rank, Sales Rank is different by subcategory or category. Amazon will also take into consideration the history of your sales overall in formulating your rank.

A product that has consistent, steady sales will be more successful than one that’s sales fluctuate and drop. Why?

All boils down to boosting customer satisfaction. The dips could indicate that you’re unable to meet customers’ needs, or perhaps negative reviews are hurting sales.

Whatever the reason, the only thing Amazon believes could be that there is something making customers stop purchasing, and it docks the points accordingly.

Listing Search Engine Optimization

In the past, we discussed the ways that Amazon employs certain criteria to review the details of your product and compare it to the buyer’s search. 

The process is altering various aspects of your listing to increase the visibility of your product to convince algorithms that what you offer is exactly what your potential buyer is searching for.

There are many aspects that sellers should be aware of during Amazon SEO if they want to boost their rankings on Amazon.

Amazon SEO tools like SellerApp or Amazon-ASIN permit you to improve the quality of your product’s listing and help your listings rank higher. However, you should be aware of the right methods for correctly doing this.

Title Optimization

Amazon SEO places your Product Title on an edifice. The company has advised that Titles that don’t meet the requirements will not show up in Amazon’s search results. 

You may be a great product but without a properly optimized Product Name, you’ll be already a disaster before even launching.

Amazon offers a thorough checklist of Do’s and Don’ts that includes the characters to avoid using in your title, the length that is recommended, and the words to stay clear of. 

Anyone selling products can adhere to these guidelines and produce a good Title. Make sure you focus on the experience for the customer. 

Make sure that your Title is simple to read and understand and includes relevant keywords that are incorporated naturally into the text.

Search terms should not be stuffed into search results. It’s an old-fashioned strategy dating back to the beginning of SEO when algorithms weren’t as sophisticated and didn’t have much concern about user experience.

Optimize Image Quality

Photos of products have a huge impact on user experience, particularly when it comes to eCommerce platforms. Customers aren’t able to touch or try the product, but customers are influenced by what they see.

Amazon will ensure that buyers are informed before purchasing, which lowers returns and losses in sales. This means you must use professional, high-quality images that show the products clearly. There should be no blurry or dim images and the product must fill up 85 % of the space.

Images for certain categories such as Books and Music have specific specifications, so be sure that you comply so Amazon does not penalize your rank for non-compliance.

By adding bullet points

In addition to you’ve added your Title and Photos Following your Title and Pictures, your Bullet Points are your customer’s next destination on your listing. 

Here’s your opportunity to convince your customers to pick you over other sellers by highlighting important product features.

In addition, they have a crucial role to play in improving your organic traffic as they are classified. This means that the A10 algorithm combs directly through the content to determine the ranking of your product.

In addition to your title and search terms Along with your Title and Search Terms, the Bullet Points offer the chance to inform the search engine about what your business is by using valuable keywords.

Product Listings Description

In contrast to Titles, Bullet Points, and search terms that are backend Product Descriptions aren’t fully indexable. They are located at the bottom for desktop users and the highest for users on mobile devices. Some customers might even skip it.

Don’t underestimate the value of an informative Product Description. A great description is what convinces customers to buy your product instead of the competition, leading to sales and altering the organic ranking of your business.

This is also a fantastic place to discuss aspects that you do not have room for in your titles or Bullet Points.

If your brand is listed in Amazon’s brand registry you may even be able to have an enhanced description that is known as Enhanced Brand Content or A+ content. It is known to improve the conversion rate of your listing, which in turn will allow you to get higher rankings on results pages.

Proper Keyword Research

There are a variety of factors that affect the quality of your Amazon Ranking. But at the center of this is your keywords. A thorough keyword analysis is crucial to raise the rankings. The best keywords to choose isn’t merely a matter of choosing the keywords with the most number of searches.

Also, you must focus on your audience and also consider the number of sellers in competition with certain amazon search terms.

Keywords with long tails, or keywords that have a length of more than 3 words, could receive fewer searches, however, the competition may be less intense. Conversion could also be more likely because of the specificity of these keywords.

A well-planned keyword research strategy is to mix particular and well-known keywords to improve their ranking in the relevant field.


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