What is YouTube Advertising?
YouTube advertising is not only powerful, but it is an affordable way for small businesses to get their brand out there.
Many small businesses are struggling with how they can effectively use YouTube ads to grow their brand or business, but it becomes much easier when you start to put all of the pieces together.
At the core of what YouTube ads are for is branding your company.
YouTube advertising is one of the most powerful, affordable, and mobile-friendly forms of online marketing you can use to reach your customers.
It’s estimated that over 1 billion unique users visit YouTube every month.
These users are searching for something, whether it’s a solution to a problem or entertainment to fill their spare time.
Benefits of YouTube Advertising
The benefits of YouTube Advertising for brands are numerous.
- run video ads to create brand awareness,
- drive targeted traffic to your website,
- increase conversions on your landing pages, and
- even nurture leads.
Here are just a few of the many reasons why YouTube advertising is an excellent marketing channel for brands.
YouTube advertising is a fantastic choice for any brand. What many don’t know is that this form of video ads can be harnessed to do so much more than just generate sales and drive traffic. YouTube ads can be used for branding purposes as well, and we can use them today to amplify the reach of existing videos as well as fresh ones that we create.
YouTube advertising is one of the best ways to grow your brand and increase customer loyalty. The reason it works so well for companies is that you can target specific audiences and improve engagement levels.
What Types Of YouTube Ads Are There For Branding?
YouTube was born 15 years ago. As the second largest search engine in the world, it quickly became one of the most popular online platforms. Since 2007, when the platform first opened its doors to advertisers, the amount of ads we receive before, during, and beside the video of our choice has increased at least ten-fold. Online advertising is becoming more and more intrusive, which means it can be challenging just to finish a 3-minute music video without interruption…but it’s a fact of life. But let’s look at how YouTube ads differ, and how advertisers can make good decisions by using each type of ad.
- Skippable in-stream ads.
- Non-skippable in-stream ads.
- Video discovery ads.
- Bumper ads.
- Out stream ads.
- Masthead ads.
Why Brands Need To Know About YouTube Advertising
YouTube advertising is a fabulous opportunity for brands to use video as a marketing tool. However, there are a few things that many brands continue to overlook. Read on, you’ll learn TOP 3 reasons why YouTube advertising should be included in your brand’s marketing mix.
- It’s a great way to add new customers to your portfolio while building on your brand equity.
- It provides a great opportunity for brands to connect with their target audience and promote their message, product or service.
- With the recent introduction of TrueView for video ads, brands now have to pay only for those eyeballs that are interested in what they have to offer.
How to Use YouTube Advertising for Branding?
Choose the right YouTube ad type
Today I want to talk about using YouTube ads for branding. There are 4 main YouTube advertising types available to choose from, they are TrueView in-display, in-stream, bumper and skippable. You may not know which one(s) to go for but don’t worry I have run my fair share of campaigns on YouTube so I’m going to help you out.
Create an effective ad
Creating an effective video ad for your brand is key to getting more subscribers on YouTube. My channel has grown by over 3000 subscribers with the help of my own video ads. These are my secrets to creating an effective YouTube video ad.
Why is it important to use YouTube Advertising For Branding? The one thing about Google is that it keeps on innovating. If you only choose to focus on its old school ads, chances are you will soon be left behind by competitors.
Finding The Right Keywords
Finding the right keywords for your YouTube videos is vital for getting them to rank on page one. This will help you get more views and subscribers, which in turn means more people will be exposed to your brand.
Product Tutorial Videos
Brands that sell products or services can get a highly targeted reach to their audience, boost brand awareness and generate more revenue by use of product tutorial videos. It is a popular advertising strategy especially for e-commerce stores. Here I am going to show how you can use YouTube Product Tutorial Advertisements for your e-commerce campaign.
How much do I pay for YouTube to promote my brand?
The average business’s YouTube advertising costs are $0.10 – $0.30 per view or action The average daily budget is $10. You pay between $0.10 and $0.30 per view or per action when someone views your ad or engages with your ad, such as clicking it.
Tips for using YouTube advertising for branding
- Create an eye-catching thumbnail
- Add a compelling Title and Description
- Start with the video title and description to attract attention
- Use the YouTube analytics page
- Start with your brand video ads
- Create voice-overs
- Add sponsor adverts
- Create compelling ads with a great hook
- Use humor if appropriate
- Measure the results and optimize your video
- Make an informative video
- Target your audience
- Run a series of ads
- Find the right audience to target
How To Achieve Better And Fast Results With YouTube Advertising For Your Brand?
Here are 9 simple tips for achieving better results and faster:
- Collaborate with a YouTuber who’s well-known
- Add paid advertising to your strategy
- Develop an Individual Marketing Plan
- Take note of Upcoming Trends
- Showcasing your Product’s Benefits
- Using Viral Titles and Thumbnails
- Thin Images with a Touch of Emotion
- Live Q/A sessions with your audience
- Lucky draw and giveaways for your regular visitors
YouTube advertising is a medium for advertisers, agencies and even ordinary YouTube users to promote their brands. It is a way of creating unique experiences to viewers while promoting your brand.
The use of YouTube has helped brands to grow to a greater extent while enhancing the viewer’s experience at the same time.
YouTube advertising has come a long way from its inception and has exhibited tremendous growth in a short span of time.