Let us discuss YouTube. We’ve probably all wasted an afternoon watching a series of funny cat videos.
YouTube has long been a source of enjoyable material, but it’s now establishing itself as a crucial marketing tool. In fact, YouTube is used by more than half of all marketers (55%) as part of their marketing plan.
“That’s fantastic,” you could say, “but my audience isn’t on YouTube.” Please reconsider.
Not only is your audience on YouTube, but YouTube may also help you enhance your SEO and overall brand presence as the internet’s second largest search engine. Marketers may use YouTube to present distinctive content that is simple to consume and share.
For brands, organic YouTube promotion marketing may be a daunting instrument. It blends one of the most resource-intensive types of media, video, with a strategic approach, SEO. That’s why we’ve put together this comprehensive tutorial for both YouTube veterans and novices. We’ll lead you through every stage of YouTube marketing, from setting up a channel and optimising videos for SEO to running a YouTube advertising campaign and interpreting video statistics.
Continue reading, save it for later, or skip to the area that interests you.
How to Make Your Own YouTube Channel
So you’ve made the decision to start a YouTube channel. Great! Now you’ll need a YouTube Marketing strategy to help you set goals, choose video themes, and market your new channel effectively.
Before we get started, keep in mind that running a YouTube channel takes a lot of work and effort. Are you prepared to face it?
YouTube, unlike other social media networks, only hosts video material. You’ll need to schedule regular time to prepare, film, edit, advertise, and analyse your material. You’ll also need to outline your brand’s objectives and make a strategy for how video may help you reach them. If you can spend the necessary time and effort to it,
Making an Account on YouTube
You’re almost ready to produce some fantastic video material now that you have a Google account.
But wait, there’s more: you’ll need to create a YouTube Brand Account. Users may manage editing rights and build a more comprehensive online presence with a Brand Account.
Setting Up Your YouTube Brand Account Permissions
Before you begin implementing your YouTube marketing strategy, determine who on your team will require account access. Giving team members access to the channel will allow them to manage it using their own Google accounts.
There are three possibilities for roles when granting access to a Google account:
Owners
Have complete control over all corporate Google properties. They have the ability to add and remove managers, modify business information, reply to customer feedback, and more.
Managers
Have the same editing privileges as Owners, with the exception that they cannot add or remove page roles or listings. A Manager or Owner is required to update a YouTube channel.
Communications Managers
can respond to reviews and perform a variety of other tasks, but they are unable to utilise YouTube’s video manager, upload content, or examine analytics.
How to Start Your Own YouTube Channel
Want to make a new channel with the same Google account? Good news: you can do it on YouTube. Perhaps you’d like to create a different channel for personal videos, or you’d like to launch a second brand under the same company. In either case, the procedure is simple. This is how:
Brand Guidelines for YouTube
Your YouTube channel should be considered as an extension of your company’s brand. Follow these YouTube brand rules as you construct and personalise your channel so you may correctly define your channel’s identity and begin to attract followers.
- Every video you publish is associated with your channel name. Make sure it’s correct and matches your other social media accounts and branding.
- Uploading an 800 x 800 px square or round image is recommended by Google. Your channel symbol looks like a profile photo on Facebook. This image will appear in all of your Google accounts, including Gmail. Consider employing a corporate logo or a professional headshot if you are a public person.
- Upload a 2560 × 1440 px image that will scale well on a desktop, tablet, phone, and television.
- Your channel description should include more information about your organisation and what type of video material you intend to share. When it comes to ranking your profile, search engines look at your description, therefore include important keywords in your summary. Below, we’ll go over how to optimise specific video descriptions.
- Trailer for channel: Your trailer should be brief and to the point (around 30 to 60 seconds). Concentrate on informing viewers about your channel and what they can anticipate to see in your videos. Ads will not interrupt your trailer, keeping the user focused on why they should watch more.
- If you have over 100 subscribers, a channel icon, and channel art, and your channel is more than 30 days old, you may be eligible for a personalised URL. More information about personalised YouTube URLs may be found here.
- Channel connections: From the “About” area of your channel, link to all other social media profiles and related websites. Make it simple for subscribers to contact you in other ways.
