SEO for ecommerce is all about understanding the user’s intent and finding keywords that match that intent. By understanding the intent of your customers, you can create unique descriptions for your products and build backlinks to your site. This article focuses on understanding user intent and identifying long-tail keywords. However, these steps are not the only ways to improve your SEO. Download the eBook for more help on increasing your search engine rankings.
Understanding user intent
To increase your online visibility, you should focus on understanding user intent when doing SEO for eCommerce. In the broader SEO industry, this refers to users’ general goal when they search for products or services. This can help you structure your content and website to match your customers’ goals. Meeting user intent can boost your SEO rankings and attract targeted traffic. Learn the basics of SEO by following these tips:
The first step in understanding user intent is to determine how users want to find you. When deciding on keywords, you should focus on how your target audience thinks and what they are searching for. This can help you focus your content on the user’s journey and get a higher conversion rate. For example, if a user is looking for a product for a specific problem, you can choose the keyword related to that problem.
Identifying long-tail keywords
In the world of SEO for eCommerce, it’s vital to identify long-tail keywords for your website. These keywords have a relatively low search volume but high conversion rates. For example, the search term “PlayStation” receives many searches every month, but “PlayStation 4 controller battery life” only gets ten. Pages that target long-tail keywords know exactly what their audience is looking for.
To identify long-tail keywords for your website, use the Answer the Public tool. The tool works by taking common questions users might ask online. This results in super-long-tail keywords, but they’re too long-tail for PPC campaigns. The tool’s other features include keyword suggestion and keyword planning. It’s also a great tool to help you brainstorm and find new long-tail keywords.
Creating unique product descriptions
Creating unique product descriptions is an essential part of the SEO for ecommerce strategy. Not only should they attract new visitors, but they should also help convert those who already have an account. Here are 5 tips to help you make your product pages more SEO-friendly. First, make sure to include relevant keywords. If not, you can use a no-index meta tag. This is a good strategy for products that have a lot of content on their pages.
Segment your audience. Do this by location, demographics, and psychographics. By doing this, you will be able to target your marketing efforts accordingly. You can use this data to determine which products are most appealing to your customers. In addition, you can also analyze traffic and conversion data to better understand what your target audience wants. If you have a wide variety of products, you can use this information to create a better product description.
Building backlinks
The most effective method of building backlinks for ecommerce sites is guest posting. This method will give you exclusive control of the link pages, and it will generate deep contextual backlinks that will link to your ecommerce site. When you guest post, you can write about topics your customers would be interested in, like comfort tops for summer or tips on dressing comfortably in the heat. Guest posting is a great way to build two or three useful links back to your ecommerce website.
Using Open site explorer will help you identify low-quality websites and come up with ideas for link building. You can use tools like this to find out which sites are low-quality or spammy, and then use these to target them with your link building strategy. If you are not confident in your own abilities to find high-quality sites, you can hire an ecommerce SEO service provider to do this for you.
Optimizing your ecommerce site architecture
Whether you sell clothing, electronics, or books, you’ll need to optimize your eCommerce site architecture for search engine optimization. The structure of your site, also known as the “architectural framework,” determines the hierarchy of your content and helps search engines understand what’s important. You can also optimize your site for SEO by creating a clear hierarchy of pages, avoiding overlapping or duplicate categories, and building in internal links to your content pages.
An ecommerce site should have clear navigation and an obvious content hierarchy. This helps both search engines and users find the right information. When you’ve created a site with hundreds of pages, a clear architecture makes it easy to navigate and backtrack. And the better the architecture, the better your site will rank for relevant terms. Here’s a good example: Macy’s sells men’s dress shirts under the men’s clothing category.
