Should SEOs keep a different UX for mobile and desktop?
Previously, people used to rank a site solely based on features such as time on site, keywords, backlinks, and user engagement. But it’s way too old now. Google considers real human activity while determining which sites are deserving top search rankings. As a result, usability and UX architecture have developed as critical SEO components. Simple UX interface considerations will assist interaction and improve rankings to your basic on-page SEO.
To prioritize your efforts, we’ve listed the five best practices for leveraging UX design and usability variables to boost your site’s SEO efficiency. Also, we’ll discuss whether SEOs should keep a different UX for desktops and mobiles.
Ways in which you can optimize your UX design:
The similarity between UX design and SEO is that both of them promote complex site structures. Isn’t it true that the more pages you have, the better it is? Not at all.
According to a study, SEO rates new pages for several features such as similar keywords, debunking previous SEO practices, and much more. This means you have to create a page that is both content-rich and user-friendly and also a valuable SEO asset for a variety of search queries.
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Getting a website that is laser-focused and has a simple navigation system. This is particularly true for mobile SEO. At the end of the day, all you want is to make a site that is more accessible to the users. While complex navigation systems can be more SEO-friendly, they can interrupt a user’s experience, leading them to leave sooner. Instead of worrying about how to make all pages available to search engines, think of how to make pages accessible to users. Simple navigation with fewer pages is also SEO-friendly navigation.
Always keep in mind that your website must be mobile-friendly:
For if you want SEO friendly then mobile-responsive UX design is a must. Since mobile search now accounts for more than half of all traffic, sites that are not mobile-responsive risk alienating more than half of their users.
Most savvy UX designers now emphasize mobile-responsive design in all of their ventures. However, if your website is not mobile-friendly (including tablets and various web browsers), your user experience metrics will likely suffer on these platforms. The Google Web-friendly Testing tool can be used to test a site’s mobile responsiveness.
Make the best use of UX Design to build SEO-friendly layouts:
There are several instances where the interface design and content formatting can cause SEO issues. The reason behind this issue is that if you don’t have perfect headlines and a decent amount of words it might cause a problem for SEO.
In situations like this, a simple question arises what if UX design and on-page SEO, and layout formatting can make a difference together? This would be the perfect pairing, as it would benefit both usability and organic traffic generation, which, as we all know, are mutually beneficial.
Although copy and word count are critical for SEO, text-heavy pages that feel like you’re reading a technical manual should be avoided. Usability can be improved by using easy-to-read blocks of copy that are arranged with headers and imagery. Use bullet and number lists as well, as these elements will help Google promote featured snippets.
Strategies like dedicating an element of a page layout that provides links to relevant content support both UX design and SEO. These callout links, like CTAs, help users stay on your site longer while also cross-linking similar content, which is nice SEO. Not only is visual media entertaining for consumers, but it can also be tailored for SEO. Inside each block of content, it’s a good idea to include a related image or video (typically defined by Header 2 tags).
Always use search data to aid in the creation of the site’s base:
You should concentrate on optimizing your site for better themes rather than using specific keywords is a far better strategy. Instead, a minimalist approach that prioritizes quality over quantity is critical.
We’re both aware of the importance of keyword research and search data in SEO. However, how the data is used makes all the difference. The importance of aligning on-page content and site architectures so that both UX and SEO work together In fact, these two departments rarely have to compete with one another.
You should make Site Loading Time a Priority:
Many most effective sites are often ignored, because of tools for technical UX. Site speed is now a major ranking signal because Google’s ultimate target has always been (and will always be) to provide users with the best possible experience. As a result, in both Search and Google Ads, Google rewards websites that load quickly.
Google PageSpeed Insight is an excellent resource for monitoring and improving the site’s speed and efficiency. Its website optimization approaches provide actionable analysis and guidance for a wide range of variables. The suggestions made by this tool can range from basic image compression to changing how the server handles requests. UX designers may provide insight into how to improve a site’s performance for both SEO and users.
Should SEOs keep a different UX for mobile and desktop?
- The debate whether SEOs should concentrate on different user interfaces for mobile and desktop users is crucial for digital marketing.
- Despite Google’s decision to crawl mobile-only sites, many experts believe it is “important” for companies to retain a good desktop user experience. Desktops are important and will not be phased out anytime soon. Regardless of the device, the experience must be inclusive of the device. As technology progresses, it will provide us with even more opportunities.
- Despite Google’s emphasis on phones, SEOs and webmasters must maintain two experiences. The desktop will continue to drive traffic to websites, and it will continue to rank as long as new experiences are created for the ultimate user experience.
Due to departmental differences between marketing and branding teams, achieving UX design and SEO strategy unity has been greatly helped by consistent website goals coupled with a single project management approach. Balanced coordination between roles is becoming more common as more agencies recognize the importance of prioritizing SEO without compromising usability and design. We hope you find how SEOs should keep a different UX for desktops and mobiles. Now, it’s your turn to use these tips for SEO.