Snapchat – due to its interactivity and popularity among young people, it is a very interesting application for marketing. It is not a typical communication channel, but it certainly has great potential. For this reason – it is definitely worth getting interested in.
Some quick facts about Snapchat:
- It is the fastest growing social network
- More than half of the users are people over 25 years of age
- The application has over 100 million active users daily
- About 65% of active users create new content every day
- Users send over 400 million Snaps every day
- Users spend around 30 minutes a day on the application
- It boasts 8 billion video plays per day, rivaling Facebook
- 58% of college students are willing to buy a product or service if they receive a Snapchat discount coupon
Snapchat Work Flow
Snapchat’s possibilities are quite wide – it allows you to upload photos, short videos and chat. A very interesting aspect of Snapchat Public Profile is that it allows you to display a given photo or video for only 10 seconds, and then self-destructs that video or photo – it simply ceases to exist.
As a result, the person viewing the content has a sense of one-off, uniqueness and rush. All the above-mentioned aspects can certainly be properly used in conducting marketing activities.
A good video tutorial on how to use Snapchat was created by the popular blogger Karol Paciorek . We encourage you to watch everyone who is a stranger to Snapchat. You can find the video below.
Interestingly, according to research, over 60% of people aged 18-24 use Snapchat. This means that marketing within this application will be particularly effective if our target group is young people.
In the case of older age groups, the level of Snapchat use drops significantly in the case of 25-34 years it is only about 30%, and in the case of people over 35 – only 8%. Therefore, if we plan to weave “Snap” into our marketing, we must carefully analyze the age structure of the people we refer to.
When using Snapchat, it’s worth helping yourself by using the right tools. Many of them will greatly facilitate the planning and management of a marketing campaign on this platform.
The most popular tools and useful sources of knowledge include:
As part of the article, we also asked social media and marketing specialists for a few short sentences about Snapchat and its role in promoting the brand and product. We present their statements below
Okay, then – what specific ways can Snapchat be used? What can you do with it? What strategy to adopt?
Are we organizing something interesting? Snapchat is the perfect tool to make it public. It works very well in the case of releasing new products, interesting promotions or organizing an event in the strict sense.
When it comes to introducing new products, the way Snapchat was created makes it perfect for that. It allows you to provide your customers with interesting photos of the device and videos with the use of given products. In practice, it allows you to affect many senses.
2. Presentation from an informal side.
We have written more than once in our guides that it is worth showing yourself from the human, more informal side. Exactly – Snapchat is absolutely perfect for that. This is his formula. This application is considered to be the absolute leader in terms of backlash in all available communication channels. It is worth noting that there are many different types of effects, additives, filters, etc.
A very interesting idea in the case of Snap will be to show the backstage of the work of your team and the entire company. It is worth showing all kinds of funny situations that occur in the daily life of your activities. It is very important that this type of material is not too polished, otherwise it will lose quite a lot of authenticity, and authenticity is to be your main benefit when using Snapchat work flow in this way.
Of course – it’s worth noting that showing yourself on an informal side does not mean being unprofessional. It’s quite similar to dressing – dressing in a smart casual style means you should still be smart.
A very good method to continue uploading your photos etc. There may be various kinds of discounts that you are offering in return for this. This mechanism is nothing new and works with virtually all social media. It is no different in this case, so just use it to achieve the desired results.
Interestingly – with Snapchat you can interact individually with your customers. This type of personalized form of communication is very much appreciated by the recipients.
It is no accident that personalization is one of the pillars of marketing in 2016. Receiving, for example, a discount code as part of a 1-on-1 conversation on Snapchat is much more pleasant than receiving an automatically sent email etc.
4. Tell a story.
Snapchat is a great place to tell stories. Of course, it is not about describing the history of Henry VI – however fascinating it would be – but about sharing a short history of a given product with its recipients, presenting its possibilities, showing it in some creative and interesting context.
It is worth noting that the videos we record on Snapchat can last up to 10 seconds. This means that in practice they are doomed to quite high dynamics. At the same time – if we want to tell a little longer story, we can record more of them. Preparing a neatly done series can turn out to be an absolute hit.
5. Establish cooperation with Influencers.
Who is Influencer? It’s very simple – a person who translates / influences the audience, in other words, a person who has a fairly large and engaged community. Companies work with these types of people all over the world. Practice of operation shows that it is very effective.
If your brand is quite small – it is worth starting with cooperation with smaller entities, so as not to ruin your budget. As you can guess – the greatest collaborate with the greatest, popular music stars, actors, etc.
These types of people evoke positive feelings in their recipients, largely due to the fact that the relationship with their recipients is special. It is completely different when we receive a photo containing some form of advertising from your idol, and it is completely different when we receive some form of advertising directly from a given company.
Read More : Download TikTok videos from SnapTik
6. Question and Answer session
It’s worth taking advantage of the interactivity potential of Snapchat. It is very easy to conduct a Q&A session – that is, direct questions and answers on the line between you and your customers. In this way, they will receive a lot of interesting information, the area of which interests them the most.
Interestingly, as part of Snapchat, a Q&A session can be, and even should be, more informal than in the case of a traditional session of this type. Both you can ask your recipients questions and they can ask you – they can concern not only the brand, but e.g. plans for the weekend etc.
In this way, you will build a more engaged and positive community that will see you as a normal person. This form fits very well with the point we mentioned earlier about showing the informal side.
7. 3D photos
Snapchat is growing all the time. Everything indicates that he is working on the possibility of implementing an original solution, which are 3D photos. If this – already existing technology – is really implemented in Snapchat, it will give even more opportunities to present products, increase the level of interactivity and make the importance of Snapchat as an application with great marketing possibilities – definitely growing.
This means that it is even more worth taking an interest in this application now, so as not to waste time in the future.
It’s worth noting that Snapchat is constantly evolving. It regularly buys new innovative start-ups, thanks to which it will implement newer and more original solutions in the future.
8. Smart glasses.
Snapchat became interested in this technology in 2014. What are the possibilities of smart glasses? For example taking pictures from the perspective of our eyesight. The possibilities of this solution in conjunction with this application – even in its present form, can be extremely interesting. It is definitely worth looking at.
We can be sure of one thing – Snapchat is an application with great potential, which is definitely worth looking at and exploring. It is worth noting that in the case of marketing – this potential has not yet been fully used.
That is why it is worth getting interested in it now and starting to build your advantage over the competition, instead of having to race or catch up with it in the future.
