Spotify logo displayed on a phone screen and headphones are seen in this illustration photo taken in Poland on October 18, 2020. (Photo Illustration by Jakub Porzycki/NurPhoto via Getty Images)

Spotify is a well-known digital music service that allows the customer to stream millions of songs on different devices. What are its key aspects, prices, and benefits?


All those who are passionate about music, technology, and streaming will have already heard of Spotify Premium Free APK, which is the giant of the music streaming service. Today it is spread all over the world, but it is a project born in Sweden more than ten years ago.

We anticipate that an undoubted strength of Spotify is represented by a huge catalog of listenable songs. The user can potentially hear millions and millions of songs, on different devices set up to support Spotify. The platform works on: desktop; smartphone; Tablet; TV; game console; car. For the interested, there is only the embarrassment of choice.

With its great versatility, it is possible to listen to digital music wherever you are. In short, the service is ideal to be listened to even while traveling, in offline mode.

Below we will see closely the characteristics and peculiarities of this streaming platform born in Scandinavia; obviously, we will also highlight what the costs are and, above all, we will detect what are the points in favor of this music streaming offer. Is Spotify the top in its industry? Let’s find out.

Spotify: the giant of music streaming

You might be wondering about the history of Spotify, or how did this platform achieve the global success of which almost all of us have heard. Well, this is certainly not an adventure that began yesterday.

Launched in Sweden on October 10, 2008, by entrepreneurs Daniel Ek and Martin Lorentzon, Spotify continues to be the market leader in the sector in terms of subscriptions to this day. And every day he has to clash with the other big names in the sector, Apple Music in the lead.

It took a little over 12 years to radically change the music market on the web. Today the offer of music is very different than in the past: different is the interaction and accessibility. In any case, much credit for Spotify‘s success must be attributed to Daniel Ek, the one who had the original intuition.

The basic idea was the following: To create a digital service, able to give everyone more or less unlimited access to a catalog of musical products, if not infinite, almost. The bet has been won if we think that this digital platform now has the beauty of more than 350 million users around the world.

An impressive number alone explains the success of the project. Indeed it can be peacefully argued that Spotify is now a habit for many people, including Italians.

In short, it is a service that has entered common use, possible for all budgets, thanks to its substantial cost-effectiveness. Indeed, today Spotify has become a model of inspiration for similar platforms which, to try to counter the Swedish giant, have actually ‘copied’ some of its features.

Spotify was born as a service similar to Napster, but legal

Swede Daniel Ek is the main architect of Spotify’s success, but he’s not alone. Its history in the field of entrepreneurship did not begin with Spotify, but well before. Moving to London, he founded Advertigo, an advertising company, in 2004, later becoming CTO of the Stardoll fashion community and then of Tradera, a Swedish web sales service. The turning point, even economically, came in 2006, when Advertigo was bought by TradeDoubler and Tradera by eBay.

Daniel Ek’s business goals, however, did not stop there. In fact, at the time there was the meeting-turning point with Martin Lorentzon, that is to say, the entrepreneur who sometime before had bought his agency and who was seriously interested in working with him, towards a new way of listening to music on the web. . The couple turned out to be successful: together they decided to push their creative spirit by focusing decisively on the streaming sector.

As a true lover of the world of music and the well-known Napster, Daniel wanted to create a service that was not very different, but legal; that is to say a kind of radio for the web and users. Let’s talk about 2006 and Spotify was starting to make itself known.

The meeting with the creator of uTorrent Ludvig Strigeus gave Ek new ideas on which to set up his service, which should have been based on sharing files between users, but without any kind of piracy or illegality.

The platform was an immediate success among users, both by subscription and free of charge, initially by invitation. Precisely this policy allowed the staff to test the first versions and brought great visibility to the app, often known in numerous countries before actually being proposed in their market.

In short, the idea put into practice immediately proved to be a success, a stroke of genius that made inroads among music lovers from all over the world. Enough to attract the attention of prestigious investors from all over the world who, year after year, led Spotify to a huge increase in the volume of business.

This figure is enough to clarify the extent of the phenomenon: the one that began as a small startup managed to raise something like more than 1.5 billion dollars in donations. And it should not be surprising that the first to believe in the project was a certain Sean Parker, founder of Napster itself, that is to say, the music-sharing service on which Spotify based its entire philosophy. In some ways, betting on the Swedish company was a kind of revenge on the past for Parker.

Spotify immediately got noticed for the low cost of the subscriptions, which has been preserved to this day, and for the possibility – as mentioned – to use the contents even for free. This strategy favored the wide diffusion of the platform in the public, right from the start, and allowed Spotify to be very visible and – as mentioned – to attract significant investors. Indeed, it is well known that the Spotify app was already known in many parts of the globe even before the official launch date.

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