What is a graphic design?
Graphic design consists of creating communication media ( commercial brochures , leaflets , logos , etc.) for:
- a company,
- an association,
- an organization, etc.
As part of a graphic design, the graphic designer will first seek to visually translate the identity of the brand . It will also aim to create a visual identity representing the organization. This visual identity must also make it possible to maintain a strong coherence with the existing communication media.
Moreover, the main objective of graphic design is to make it easy to identify an organization, whatever its visual support.
It also consists of transmitting a message through graphics .
For a graphic creation to be successful and fulfill its objectives, it must be preceded by an equally important phase, which is also specified in the creative briefing. You can get in touch with Graphic Designing Services Agency.
Why take the time to think about artistic direction?
Art direction and graphic design are different but highly complementary.
Definition of artistic direction
Where graphic design makes it possible to materialize and visualize concepts, artistic direction indicates which way to go. This is why the latter comes before the creation phase.
Art direction can be seen as the preparatory work for graphic design.
Indeed, while the graphic design translates the messages of a given organization into images, the artistic direction indicates how the messages will be conveyed and in what way, through the graphic design.
It also determines the objectives and wishes of the client. To do this, the client’s expectations are collected and recorded in an orderly fashion during the creative briefing.
The benefits of knowing art direction before graphic design
During the artistic direction phase, the expectations of the client are:
- stated,
- collected,
- and shared with the provider or agency.
This allows stakeholders to speak the same language and access the same information.
By virtue of its functions, the artistic direction also makes it possible to limit the back and forth between the graphic designer and the client. Indeed, the service provider will know in which direction to direct its creation. Going through the artistic direction phase minimizes the discrepancies between the client’s expectations and the graphic creations.
This will also prevent the service from becoming time-consuming, both for the client and for the professional responsible for carrying them out.
Conclusion
Taking into account the artistic direction that the client wants before making graphic creations will be more than advantageous. This approach will allow everyone to put themselves in the best position to communicate well while transmitting the right data. A well-conducted artistic direction is one of the keys to success in obtaining quality creations and customer satisfaction !
