The term “logo” is a rather wide phrase that people may (inadvertently) use to any number of designs connected with a corporation. Designing a logo may be overwhelming as it can symbolize anything. We’ll look at what a logo is and how you can utilize several design parameters to create one that really symbolizes your brand. If you’re ready to start designing your logo right now, use our free wix logo maker to get started.

It has various common aspects, such as typography, graphics, color, and context. Depending on the conditions, logos may remain the same or change. Regardless, the components are intended to work together to provide your audience with a thorough picture of the organization.

What exactly a logo is?

The term “logo” is a rather wide phrase that people may (inadvertently) use to any number of designs connected with a corporation. When a logo may represent almost anything, it’s easy to get overwhelmed when designing your own. We’ll look at what a logo is and how you can utilize several design parameters to create one that really symbolizes your brand.

All of logo have some kind of emblem, typeface, and colors. Some may even incorporate a catchy phrase that summarizes your job in a nutshell. The most crucial function of your symbol is to identify your brand and be remembered.If you’re ready to start designing your logo right now, use our free wix logo maker to get started.

When your logo appears on anything, it indicates that you support it. Whether it’s a message, a service, or an item, you’re telling people what you stand for. People will trust your company and maybe become loyal consumers if they trust your brand.

There are many various sorts of symbol in branding, but did you realize there are five major categories? This is a terrific place to start when thinking about your next logo design assignment since it instantly focuses your attention on what style your design will be.
Wordmarks, lettermarks, brandmarks, combination marks, and emblems are the five fundamental types of logo styles.

It should be noted that not all symbol fit neatly and cleanly into these categories, which is OK. You should think of them as a technique to start you thinking rather than a strict structure. Our how to make a logo guide includes the golden rules of symbol design .

The five kinds of logos


Wordmark logos include Mobil. Chermayeff, Geismar, and Haviv designed the 1964 Mobil logo. The simplest logo, a wordmark, displays the company’s name in text.They may be based on handwriting, signatures, bespoke typefaces, or existing fonts (which is less popular).

Coca-Cola, Disney, Mobil, Canon, Sony, Visa, Google, Facebook, Yahoo, and Pinterest are just a few examples. The simplicity of a type-only logo may give a feeling of confidence, heritage, and stability to large companies. However, a startup may benefit from a wordmark, which includes the company’s name and promotes recognition. The brand or organization usually changes its name when it becomes popular.


CNN logo exemplifies the lettermark kind of logo.The late Anthony Guy Bost created the CNN logo in 1980.

A lettermark logo, often known as a monogram logo, is constructed of text but is based on the business or brand’s initials rather than its complete name. Logos such as Cable News Network (CNN), Home Box Office (HBO), the National Aeronautics and Space Administration (NASA), Procter & Gamble (P&G), and Electronic Arts are well-known examples (EA).

As these examples show, a lettermark is an excellent solution for a corporation whose name is difficult to say or is too lengthy to function as a logo in most media. This is particularly crucial when it comes to shrinking down to small sizes on mobile devices, for example.Shortening a large business name to initials can also help your audience remember your symbol design and name, which is very important in worldwide marketplaces.The issue with both lettermarks and wordmarks is to make them aesthetically unique enough to be readily recognizable. That is less of a problem when developing a…


Twitter symbol exemplifying the brandmark logo type .Doug Bowman developed this rendition of the Twitter bird, which was originally designed by Simon Oxley, in 2012.

A brandmark, often known as a pictorial mark, is an image, icon, or symbol that symbolizes the business or brand rather than words. The Apple silhouette, the Target bullseye, the Nike ‘Swoosh,’ the Red Cross emblem, and the WWF panda are among well-known examples. Since the brain responds to visuals more instinctively than written words, a brandmark may help individuals connect with your brand.

In social media, signs like the Twitter bird, Snapchat ghost, and Instagram camera symbol subconsciously urge people to share website content.

When it comes to servicing a worldwide market, using merely a symbol to convey your brand has obvious benefits since it can (in principle) be quickly understood wherever in the globe. The success of a brandmark, on the other hand, is dependent on audiences understanding what the sign symbolizes, which is difficult for any but the most well-known firms to achieve.

 Trademark combination

Adidas logo exemplifying the combo mark logo type

This Adidas logo, which combines a wordmark and the Trefoil emblem, initially debuted in 1971.A combination mark, as the name implies, combines a wordmark with a symbol. Adidas, Doritos, Lacoste, Pizza Hut, Xbox, McDonald’s, Walmart, Microsoft, and Domino’s Pizza are just a few examples. Combination marks, often known as iconic logotypes, enable you to visually reflect the brand while still identifying it, which is particularly crucial for new or lesser-known companies. Its complexity makes it easier to copyright and makes your logo more distinctive.

However, the same complexity makes it more difficult to scale the design down to smaller scales. Thus, using diverse components separately and together, like the Adidas symbol, is excellent.


Starbucks symbol with emblem kind of logo From 1992 through 2011, this iconic Starbucks it was in use. An emblem, like a combination mark, has both text and symbol, but the content is hidden inside the symbol. Ford, Starbucks, Harley-Davidson, UPS, MasterCard, Burger King, and the NFL are all well-known examples of symbols.

Emblems are less adaptable than combination marks since their parts are often difficult to separate.

Common asked question.

Which logo suits a company?
Logo designs have pros and cons.
Before choosing a logo design, consider its benefits and drawbacks and when to utilize it.

Before creating your brand, define your brand strategy.
We see marks alone, with the corporate name, and with a slogan.

Signature lockup.

Some identification solutions offer split signatures to separate the mark and logotype.Identity Guidelines may contain vertical and horizontal logo lockups for application flexibility.Learn more about brand structures here. If your firm provides many goods or services, you may require multiple logos.

When to use Wordmark ?

Advantage:Using the complete name avoids the identification issue when using a simple, distinctive symbol.
Disadvantage:Wordmarks may be generic and unmemorable if not done effectively.

When to use Letterforms ?

Advantage:Letterforms simplify lengthy names. Letterforms fit more spaces.
Disadvantage:Most letterforms need repetition to recognize. Letterforms might be illegible if poorly constructed.

When to use Emblems when?
Advantage:Emblems make great uniform patches.
Disadvantage:Miniaturized emblems might be the hardest to read.

When to use Pictorial marks when?
Advantages:Pictorial mark follows “a picture is worth a thousand words” disadvantages:Without advertising, a pictorial brand without a wordmark is hard to notice.
Abstract mark use
Large organizations with several unconnected departments benefit from abstract or symbolic marks.
Disadvantages:Designing abstract markings is quite challenging. Today’s oversaturated environment might confuse.

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