Cereal is very favourite and easy to eat breakfast all over the world. People love to take a nutritious diet at the start of the day. It makes them healthy and gives them the strength to cope with their life tasks efficiently. Due to that reason, many companies are offering nutritious eatables. Many of them are professional and a lot of them are not. To evaluate the standard of brand, people see the Cereal Boxes. Therefore, when you want to touch the peaks of the cereal industry, it is essential to get the right packaging for your product.
In the cereal industry, I am very old. My grandfather starts the business of cereal manufacturing. His father was a farmer and he made a small setup that was manufacturing corn flakes and supply to a few villages. My father switches the small business into a big one. Further, he also shifts it to the city. As our family is working in this industry for a very long time, therefore, we know a lot about it. I am seeing all these things from a very young age. My interests always attract me to the factory. Due to that reason, I was very close to my dad. He always appreciate me and taught me a lot of things about the business.
When I complete my MBA, I join our family business officially. When it comes to food manufacturing, everything was perfect in our factory. The latest units are working in that regard. And we are making the best quality cereal. But when it comes to its packaging. There are many things we need to consider.
Complications of custom cereal box packaging:
My dad was always concentrated on the quality of food. Due to that reason, we are still not able to introduce our brand to other countries after this much huge setup. I evaluate the cereal box of our company and see a few complications in it which were not liked by people. Due to that reason, our competitors always beat us. A few complications are as follows:
- Inappropriate graphics and colours on the cereal boxes
- Wrong packaging materials were used for cereal packaging
- No attractive characters present on the cereal boxes
- Using the wrong size for cereal boxes that were not preferable for the audience
- Unsuitable font for mentioning the company name
I always saw those issues but didn’t say anything. My dad is best but about a few things, he doesn’t understand. So, I believe it’s my part to play in our prestigious company. So, I discuss with my dad and tell him about changing custom cereal box packaging. I told him that it is for promotional purposes and the benefits of our company will take care of the expense of packaging. He got agreed as I had never done anything before which was not in the favour of the company. My dad already knows how much I love the company so, he was satisfied with my thinking. Moreover, I was qualified in the marketing field, so, he knows I will only try to promote our brand more efficiently.
I hire a professional company named Custom Pacakging Boxes which was referred by one of my friends who is the owner of a well-known cosmetic brand. After discussing all the details with the company, I wait for the design of cereal boxes. After two days, they send me the design. It was exactly what I was looking for. I immediately order the sample. They send me a free sample. It was amazing. I showed it to my dad. I still remember, how amazed he was on seeing the custom cereal box packaging.
How are the appropriate cereal boxes helpful in brand promotion?
Within one year, our brand was a priority of every client in the city. The quality of cereal was already exceptional. And now the packaging is outstanding. Therefore, we got countless new clients. It was amazing. We found the best difference in our profit margins. On seeing the result, my dad was very proud of me. After three years, the whole country knows about our cereal and then I start working on exporting our cereal to other countries.
Expert opinion:
I never change my packaging company as they were very good. Their experts always offer something new and trending which always produces positive results. Therefore, I never think about hiring any other company. Now my cereal brand is well known in all our world. I suggest all my friends who want to promote their brands in any field, never compromise on the packaging. People have no idea what you have packed inside the box. They can only evaluate by seeing the packaging of your product and what’s inside. If they like the boxes, then they can imagine there is something good present in it. But when the packaging is not attractive, how people can think that you are offering something perfect.
Hence, hire a professional company for packaging so, that you can promote your brands properly. I am getting old in this field and struggle a lot to bring my brand on top. Therefore, I suggest that to all the people to get the right packaging for their products to avoid inconvenience. Everyone is spending money on the manufacturing of cereals and other products. Therefore, never ignore the importance of boxes and save your brands from back falling in the era of high competition.
