Even today, given that internet speeds have become incredibly fast for virtually all ISPs and mobile operators are adopting 5G everywhere, website loading speed matters. This parameter has a significant impact on many indicators that are important for a business. Various business-critical KPIs depend on website loading speed, such as conversion rate, bounce rate, inbound traffic, etc. Therefore, the website must load quickly.
All things being equal, the user will choose a website that will load quickly. That is, if your website is loading slowly, then the user is more likely to choose a competitor’s website. This is evidenced by a large number of studies. The same research suggests that the optimal website load time is 1 to 3 seconds. With a longer load time, the user is more likely to choose a different website.
Websites’ desktop and mobile speed importance
Google research has shown that increasing the download speed from 1 to 3 seconds increases the chance of failure by 32%, and from 1 to 5 seconds by 90%. Another study found that a 1 second increase in download speed resulted in a 25% decrease in conversions. And there are many similar studies.
The logic of user behavior thus becomes quite clear. If a user gets to a slow-loading website, then he simply will not wait for it to load. The user is most likely to simply go to competitor websites that load quickly. The latter is especially important for mobile device users. And in addition to this, the webmaster or website owner needs to take into account that since 2019 Google indexing has switched to the Mobile First priority sequence.
Since that time, Google systems have begun to give priority to those websites that have a high-quality mobile version with a fast loading time. And this is taking into account that earlier Google systems gave priority to those websites where the loading speed of ad blocks was high. And Google Ads, as a rule, removes websites with low speed from the queries.
Considering all of the above, if your website’s speed is slow, it will lose its audience, users will leave, and new users will not visit it. Plus, your website will lose its search engine rankings. And advertising campaigns will be suspended. Thus, you will waste time and most importantly, you will lose money.
Ways to speed up websites’ loading speed
Cleaning up the code is very important for download speed. If the JS or CSS code is too long and contains a lot of unnecessary elements, such as spaces or comments, it is necessary to optimize it. For example, you can shorten the names of functions or simply run the website code through the optimizer. Separately, it is worth noting that JS files are best placed at the end of pages so that they load after the content. And CSS files, on the contrary, should be before the content, that is, at the beginning of the pages.
Also note that the further away your hosting provider’s server is from your computer, the slower the website loads. Content delivery networks or CDNs can help reduce this distance. When a person visits a website, CDN loads web files from the server which is closest to the user.
Data compression to speed up the website loading
As mentioned above, images in large numbers slow down the loading of the website. The same thing happens when there are large images on the website. This problem is also easily fixed – it is enough to use images in JPG format. This method of image compression allows you to reduce their size up to 5 times without compromising quality. You can convert images online or through Photoshop.
Also, to lower the amount of data sent to the user’s web-browser further, you need to compress all files using the GZIP method. This will allow you to reduce web files’ size up to 70 percent. But you need to check it first. Because your website could be non supporting GZIP. Simply use GiftOfSpeed or GTmetrix to check it.
Website monitoring to fix loading speed issues
In order to detect the source of problems with the loading speed of a website, the webmaster must necessarily carry out a whole range of diagnostic measures. Considering all that was listed above, when manually monitoring the website indicators, the webmaster will need a lot of time. Because there can be a huge number of reasons for the slow operation of a website. And they are unlikely to be easily detected. Therefore, you will need to automate the process.
For mobile versions of a website, it’s best to use the Google Search Console as it’s an easy way to find flaws in it. It will also check for any redirects on the website. Based on the results, you will find out how the page looks on your smartphone and what problems you have with it. And if the search console cannot access the page or any content, you will get a warning message.
For the desktop version of the website, you can use, for example, the HostTracker service, which is primarily intended for daily round-the-clock monitoring of websites. If you use this service, it will allow you to carry out many checks in a short time and at the same time. This approach allows you to achieve maximum effect with minimal effort.
Advanced website loading speed monitoring
HostTracker Response Time Check function is responsible for diagnosing the loading speed of websites and web pages. It’s easy to set up, so even a beginner can handle it. You just open the response time checker settings panel and enter the URL for monitoring. Then you need to provide a value for the optional Timeout parameter. Every time your website’s loading speed exceeds this threshold, you will receive a notification. With this tool, you will always know how well your website is loading. Website statistics and event history are always available in a convenient format.
Moreover, HostTracker is a complete webmaster toolkit that requires almost no daily attention. It adds more benefits to the choice because it checks the availability of the website around the clock, collects statistics on various indicators and warns webmasters about problems. This approach allows you to quickly find and fix problems with the website. Moreover, detailed statistics reveal subtle problems. In addition, even a beginner can handle setting up all available checks. And a 30-day free trial period is more than enough to understand all the available features of the service.