What is OTT Advertising?
OTT advertising is the situation of advertisements on OTT video content. OTT content (or Over-the-Top) refers to any video in real-time that happens over the internet, such as Netflix, Hulu, Disney+, and more.
For the most part, there are two different ways that video streaming can make money: With subscriptions (SVOD) or by running advertisements (AVOD). Today, we’ll be going top to bottom on promotion-based video organizations and how they can monetize their content.
How to Get Started with OTT Advertising:
If you have an OTT channel, you are ready to make money. (If you do not do so, contact us for advice and guidance). But to make a profit, you have to meet specific requirements.
You must first have the right technology to support your ads. The code is provided to you by other third-party ad networks, such as Google Ads. This code allows you to run ads automatically with little progress. In other cases, you may need routine upgrades to suit your specific needs. If you are looking for a flexible solution for advertising, paywall, or monetization, services like WEBNEXS are a great way to ensure that you are covered.
Then it would be best if you had an audience. In general, OTT advertisers pay standard CPM (cost per kilometer). This means that they usually pay a fixed price per 1000 views.. A larger audience will be able to sell you more ad space, and a wider audience can help you attract higher CPMs. Many advertisers will pay higher prices to reach a more specific audience that suits their purpose.
Finally, you need some information about your audience. Advertisers want to know who they’re reaching for and what they’re paying for. The latest demographic information about your audience, location, income, interests, etc., will increase the likelihood that buyers will buy advertising space from you.
Once you meet these basic requirements, it’s time to choose a monetization.
Video Advertising Networks
If you want to run OTT ads quickly and easily, a video Advertising network (VAN) would be a good choice. With VAN, monetization is so easy that you register and enter their code into your channel. VAN will automatically place ads on your track and share some of your revenue with you.
Even if you use a video ad network, sacrifice your choice and profit for convenience: you can’t control which ads appear and when. Most VANs fill only 40-60% of the available ad breaks (leave money on the table) and take a percentage of all ads.
You can create your ad server to control your ads. Your ad server can choose which ads you want to run and when. You can also negotiate directly with potential advertisers and set your prices. The downsides here are more work for you, both on the growth and business sides.
Another effective way to advertise is to find a sponsor. Sponsors can pay for the right to broadcast only part of the content, a page on your channel, or even your entire channel.
A vast improvement in sponsorship is that there are almost infinitely many ways to deliver a sponsored message. They can be attached to your content, displayed as banner ads, home screens, or anything else.
Sponsors can also make it easier for you to rotate ads because you have to display a business ad, and they have to pay a flexible price. On the other hand, it can be a system of restrictions because you rely on a small group of advertisers for all your revenue.
Conclusions on OTT Advertising Revenue:
Ultimately, the best way to promote in OTT depends entirely on the nature of your business. Netflix doesn’t play ads at all. Hulu has a subscription/ad-based hybrid model. YouTube web player runs purely on ads. As the OTT industry continues to grow, companies that can be creative and work with what they have are likely to achieve the most success.