We all know that customer acquisition is more expensive as compared to customer retention. Keeping the focus on retention in the competitive world of businesses is quite challenging but with the right loyalty programs, your business can stand out from the competition.
One of the most effective ways to make your business a success is to use gamified rewards program. To simplify the process of gamification, incorporate the right set of attributes of the game into your brand’s dedicated loyalty solution, which plays a great role to enhance marketing strategies and bring business benefits. Let’s find out why gamification is known as the future of customer loyalty programs.
Strategies to Gamify Your Customer Loyalty Program
Many business experts and marketers use a gamification loyalty program to make their programs more engaging and fun to derive higher customer retention and engagement. However, you need the best strategies to help your brand get maximum advantages by adding gamification of loyalty programs-
1. Fun-based Competitions
Add competitiveness to your loyalty program and motivate your customers for more active engagement. You can do so by creating a customized leaderboard and announcing winners with giveaways.
2. Exclusive Fun Activities for VIPs
Ensure that your customers feel appreciated by rewarding them with gifts through VIP memberships, which will help in making them feel personal with wholesome experiences. Reward them with exclusive membership when they complete a goal in the game.
3. Offer Value for Small Milestones
Gone are the days when customers are rewarded for their actions after a long wait. Instant rewards through gamification are what customers today look for! You can reward them at the moment with different types of rewards for each action.
4. Loyalty Points for Unique Experiences
Don’t restrict your points and scores with just in-store rewards. Give a twist to your traditional loyalty program with gamification by enabling customers to collect rewards and use them to enjoy experiential rewards like free subscriptions, concert tickets, etc.
5. Relevant Rewards for Games
Build your loyalty program in such a way that you add a gamification strategy that your target audience will enjoy and interact with every day. For this, have a clear understanding of what your customers look for in the fun games before you add them to your program.
6. Award Badges for Behavior Types
Another interesting way to engage customers is to award them with badges for different types of behavior such as making 3 transactions in a month or writing 5 reviews in a month etc. Badges act as a great way to motivate customers to stay engaged with your brand for a long time.
Closing Statement
Research says emotionally engaged customers of a business are the ones that are more likely to spend 2X more than normal customers. Engage customers with the help of the gamification techniques shared above and implement them in your loyalty program. Loyalty points are no longer considered the preferred rewards, customers today look for something unique that satisfies their urge for instant gamification.
Keep the focus on customers of the highest value and ensure that they receive tangible advantages after joining your loyalty program. Connect with the team of loyalty experts to add a gamification loyalty program aligned with personalized games based on your customer interest.
