Photo by Ketut Subiyanto:
SMS marketing is a powerful way to reach your ideal audience, build your brand, and drive traffic to your website. When done correctly, it can also be a great ROI venture. However, it takes a great deal of effort and planning to get your SMS marketing efforts up and running. If you’re ready to start, follow this guide to learn everything you need to know.
Customer Engagement
The first step in any marketing strategy is to identify your target audience. Identifying your audience will help you decide what topics to write about and what will get their attention. Once you know who you’re writing for, you can decide what will keep them engaged and interested in your brand.
The best ways to engage with your customers are through a service representative, branded emails, and social media posts. Before you proceed to these approaches, an SMS should get them searching for your website or clicking the link at the end of the SMS.
ROI
While some of the best marketing strategies have historically been free, you must weigh the costs against the ROI to see if they’re worth the effort. If you’re using paid media and aren’t seeing the ROI you’re looking for, try turning your efforts into a more profitable venture.
For example, the SMS message service you select most has reasonable rates to allow you to send your message to thousands. Also, it’s not a guarantee that a high number of recipients will purchase your product or service. If you get an expensive service and the order numbers are low, your business might incur losses.
A messaging service like text blast has the potential for reasonable rates and will allow you to reach many people. You may consider using it if you do not find similar competitive prices in the market.
Brand Loyalty
Once you’ve built a loyal audience, you can use them to build brand loyalty. There are many ways to do this, but one of the most effective ways is to offer exclusive access to members of your community.
For example, if you have a fitness brand, SMS the area’s people and inform them that you’re running a free fitness boot camp. Let them know that the first 25 people to sign up will receive a gift, like a yoga mat or a protein shake.
You can send a follow-up SMS informing the audience that you’re counting down the days until the boot camp starts. The move will keep them busy with your activities and solidify your brand in that area.
Brand Exposure
You can achieve brand exposure by using your audience to provide recommendations to their friends and followers. For example, you might let your customers know that they should try the new cuisine at your restaurant. Also, send an SMS reminding them that the first orders will get a discounted price. Also, you can provide other offers for any customer that shares your menu with five or more friends, including family.
Data Collection
Data is the heart of every marketing strategy and can be used to inform your long-term strategy. For example, let your customers know that they can provide feedback on your products and services. Inform them that you’ll use the data collected to improve your products, services, and overall brand. It will make it easy for you to conduct SMS surveys where you can get instant feedback and use the data to strengthen your brand.
Data Monitoring
You will get to monitor data after you send your first bulk messages. The best way to monitor is by observing the number of customers that click on the link you provided in your message. If the numbers are below expectations, you might need to resend the message but with a more enticing deal or offer.
These are just some of the benefits of SMS marketing. It’s important to set a goal for your SMS marketing campaign, as the goal(s) will determine the success of your campaign. If you want to drive more business, you should set a goal of creating more leads. Whatever you decide, make sure that your goal is measurable and realistic.
You need to know what motivates your clients and provide them with content that fits their interests. You also need to know how to reach your audience and encourage them to engage with your campaign. You can do this by using the right types of content and overall strategy. With these two factors in mind, you can start your SMS marketing campaign today.
