Since global mobile surfing usage has surpassed desktop browsing usage, Google has made various hints that mobile phone consumers are its new focus. Google is experimenting with a mobile-first strategy and has provided some details on how it works and how to prepare.
If you’re not familiar with the term “mobile-first design,” it refers to a method in which website creation is prioritized for mobile users rather than desktop consumers. The goal is to make the website appear more intuitive and actionable on mobile devices than on desktop computers.
Even though it appears simple on the surface, finding the optimum implementation requires a high level of website design understanding. Build this in mind, The Brihaspati Infotech’s WordPress development team recently assisted a customer with a website that follows the mobile-first design strategy. Throughout the process, we ensured that Google rules were followed and that the website was extremely user-friendly.
The WooCommerce mobile-first theme we created for the customer is shown below.
Why should you be concerned about Google’s mobile-first initiative?
Google has begun to give websites that use a mobile-first design a boost in search rankings. The search engine behemoth is penalizing websites that aren’t mobile-friendly. Because of the way Google is targeting mobile consumers, if your website isn’t ready for mobile displays yet, you may lose your ranking in the search engine.
If the steps taken by Google aren’t enough to irritate you,
In the first quarter of 2022, mobile e-commerce expenditure topped 39 billion dollars.
Statista is the source for this information.
Clearly, an online store that ignores its mobile UI is losing a significant amount of revenue. The reason is straightforward. People are more devoted to their cellphones than to their laptop computers. It’s easier to persuade people to buy a T-shirt, sign up for an ebook, or schedule an appointment on their phones than it is on their PCs.
Another option for engaging your mobile audience is to have a native mobile app developed. However, because you’ll have to engage mobile app developers for each OS platform, it’ll set you back a few hundred dollars more.
That translates to a website design that is mobile-friendly, allowing consumers to access the same content while in a native context.
Google’s mobile-first strategy highlights aspects such as:
The photos’ image sizes
Interlinking and URLs
Content length Loading speed on mobile
reactivity on mobile
Even on a small screen, the text parts are visible.
As a business owner, all you need is a third-party web development service to take care of all of these details so that you can provide a website that receives a high Google PageSpeed score while providing an amazing user experience for your mobile audience.
Our approach to developing a WooCommerce theme that is optimized for mobile devices
That translates to a website design that is mobile-friendly, allowing consumers to access the same content while in a native context.
Google’s mobile-first strategy highlights aspects such as:
The photos’ image sizes
Interlinking and URLs
Content length Loading speed on mobile
reactivity on mobile
Even on a small screen, the text parts are visible.
As a business owner, all you need is a third-party web development service to take care of all of these details so that you can provide a website that receives a high Google PageSpeed score while providing an amazing user experience for your mobile audience.
Managing Content in a WordPress Mobile-First Theme
Challenge:
Mobile screens, unlike desktop screens, do not allow for much detail to be added. The descriptions were frequently distorted, and the complete text could only be viewed on a horizontal screen.
Our solution is as follows:
The content available on the smaller screen must be thoroughly optimized in terms of font size and the area they grab. We defined the width of the content and chose the best font style while creating a mobile-optimized WooCommerce theme. To guarantee that text can be read on even the tiniest of mobile screens, extra attention has been paid to font size.
As a result, there is no need for horizontal scrolling, and the user may discover the proper amount of content at any given point.
The content data in areas below the product was maintained by our WooCommerce professionals. Potential buyers can learn more about the products by tapping on the text sections.
The hovering function on action buttons is a key part of the desktop version. When a user moves the mouse pointer over an action button, it changes color or the text is highlighted in some way. When using a mobile phone to visit the website, this section becomes irrelevant.
To make the most of the mobile user experience, we eliminated the portion, enlarged the button, and the text.
As a result, the overall material is consistent across all screens; just the manner they are managed on the smaller device differs.
Creating a mobile-first WordPress website: Image Optimization
Challenge:
Because of the smaller screen, photos on mobile devices appear much smaller than on desktop computers, and they frequently lose quality.
Solution:
When compared to a desktop screen, the screen orientation of a mobile phone differs significantly. Even in landscape mode, the smartphone screen is significantly smaller. The photos are frequently cropped at the ends or are in poor condition. On most websites, we find that the photos decrease quality when viewed on a smaller screen.
We put the mobile website design ahead of the desktop website design when creating the WooCommerce mobile-optimized theme. The desktop CSS is frequently designed first in the traditional website building process. As a result, frontend developers must adhere to desktop designs and make the necessary adjustments to make them mobile-friendly.
The tables are turned when using a mobile-first strategy. The mobile user experience is prioritized, and mobile CSS is created first, followed by desktop design.
We adjusted the photographs so that they maintain their quality while maintaining a ratio that is ideal for tiny screens.
The product catalogs have also been designed specifically for mobile displays, with the width lowered and action buttons occupying the appropriate space. Similarly, the product image has plenty of room on the product page. On the product image, there are zoom in animations that bring out the most of a mobile phone experience.
Creating a WooCommerce theme that is optimized for mobile devices
Challenge:
There were a lot of products and information on the website. On mobile phones, the webpage loaded quite slowly.
Solution:
The page loading time on mobile is one of the most significant challenges with product-heavy websites. And it’s understandable, given that a mobile phone isn’t built to load a large amount of internet data at once.
As a result, we reduced the image size while maintaining the same level of quality. Furthermore, the content is dispersed throughout numerous parts. As a result, while components such as product photos are loaded fast with a presentable screen for the mobile user, the text portion is loaded in the background with plenty of time.
Having said that, the website is first and foremost intended for mobile phones, with each component and area optimized for the smaller size. The performance of the mobile design is tested using a variety of technologies to ensure that the client receives an optimized website that also adheres to Google’s standards for the approach.
As a result, our professionals created a mobile-first website that met the client’s requirements. You can hire WordPress developer from us if you want to optimize your WooCommerce store for mobile customers as well.
Our WooCommerce Mobile-First Theme Development experience
Brihaspati Infotech is a forerunner in the field of e-commerce development. Our E-Commerce development team has worked on a number of projects that required custom solutions for the organizations. Amazingly, we were able to make them a reality by utilizing the most cutting-edge technologies.
Our expertise in cross-device website and application development provides us an advantage when it comes to optimizing websites for mobile. We’ve previously worked on projects that incorporated technologies such as Progressive Web Apps (PWAs), which necessitated substantial understanding for designing for numerous screen sizes.
Our approach to PWA, as described in our blog Doctor appointment booking software, enables the client to provide mobile app-like functionality on his website for mobile customers. Every component was carefully considered in the context of the user experience for mobile audiences.
Finally, when it comes to WordPress theme development, mobile-first is the way to go.
The mobile audience is the missing piece in your eCommerce store’s puzzle. While developing a whole mobile app for your users might be time and money consuming, reaching out to them via a mobile responsive website can be a cost-effective solution. Hire dedicated wordpress developer
The present project required us to work with WooCommerce; however, you can reach out to us if you require assistance with other e-Commerce platforms. Our knowledge of the subject will save you a lot of time and money.
