YouTube music promotion [7 Magical Tips]

In all of human history, creating music and YouTube music promotion has never been simpler.

There is no shortage of ways to share and market your music thanks to sites like Spotify, SoundCloud, Youtube, iTunes, Bandcamp, Vimeo, Tidal, AudioMack, and many others. Additionally, a huge number of newly empowered musicians are prepared to take control of their online presence, marketing plans, and careers now that record labels are no longer acting as the industry’s gatekeepers.

However, despite all of this accessibility and the chance to engage with new audiences, there is no assurance that your songs will be heard by interested listeners. There are too many genres available on streaming sites, More content than ever is vying for the time and attention of excited listeners.

This musical snapshot might initially make your head spin, but bear with me while we discuss a few practical YouTube music promotion techniques. Let’s put a halt to your uncontrollable head spinning so you can start headbanging with your expanding audience.

1. Use YouTube SEO

In plain English, SEO, often known as “Search Engine Optimization,” is the process of incorporating words and phrases that viewers search for into your video content.

You almost certainly will receive more views and admirers if you capitalise on what others are searching for.

Start using Ahrefs’ free keyword research tool!

You may use keywords to your advantage on YouTube 

 Including search terms and keywords in the video’s title

 Making use of search terms and keywords in the video description

 Using tags like “independent music” or “indie” can assist convey what your video is about

Just keep in mind that while some keywords may have a large search volume, they may also have a lot of competition when picking which ones to target. It’s preferable to go for less popular keywords to increase the likelihood that people will notice your video.

Even if you don’t modify the song’s actual lyrics when you upload it to YouTube, you might want to think about changing the song’s name if you’ve already chosen the title (it’s legal, we swear!).

In addition to Ahrefs, TubeBuddy includes a tonne of fantastic free SEO capabilities and tells you exactly what your videos need to be optimised to the fullest.

2. Find out what’s #trending

Profit from prevailing trends that go together with your musical taste and your philosophy.

Just one highly popular video could result in a large fanbase expansion. So the next time anything interesting occurs, make a music video about it. You’d be astonished at how much creative freedom you can still have when utilising a trend.

You can find out what’s popular online by using Google Trends, or you can use YouTube Trends to see what’s popular on that particular site.

Perhaps you’re capitalising on a recent crocs craze (nice). That does not imply that you must literally describe a pair of crocs in your song lyrics. You may compose a song on what they evoke in terms of nostalgia and happy memories from your youth, for instance.

Another instance is the incorporation of passing dance trends into music videos; examples are Gangman Style, Single Ladies, and Vogue.

Fads and trends come and go, but the quick attention you could obtain from capitalising on a transient fad can actually have a lasting effect.

3. Track your analytics

Learn who is watching your video, where they are watching it from, and for how long.

These numbers can then be used to determine which of your videos is the most popular, after which you can aim to create material that is similar to that video.

You may access YouTube’s built-in analytics section from the “YouTube Studio” portion of your profile on YouTube.

You can get a wide variety of helpful reports that will provide you all the knowledge you need to make tactical judgments about video marketing. information on:

Watch duration

Sources of traffic

Audience statistics

Places for playback

Rates of audience retention

Subscription fees

4. Use CTAs in your videos

A “Call To Action” (CTA) is a means to encourage viewers to take a specific action before, during, or after your video.

It doesn’t matter if you ask them to view another video that’s similar to this one, subscribe to your channel so they never miss a new video, or direct them to your official website instead.

5. Collab with other YouTubers & influencers

It’s a good idea to start working with YouTubers who aren’t necessarily artists in their own profession but are instead influential musicians in the creative video industry, much like it is to network with other musicians on the platform.

Look for TikTok creators or YouTube reaction video accounts that critique other people’s music or video material.

Find out whether they would be willing to host one of your videos, publish a link to your channel someplace, or give your video a review. That’s excellent exposure, especially if it’s a well-liked channel. And if they enjoy your music, they’ll probably perform it without charge!

An illustration of this is the TikTok creator @bakuriftu, whose regular material consists of a variety of new artists, music spotlights, sample breakdowns, and record evaluations of new music.

Influencers like this guy, who have more than 92K followers and 2.2M likes, are becoming the tastemakers in modern music.

In order to trade traffic with these major creatives, connecting with the proper people can be done for little to no cost.

6. Paid YouTube Ads

All of the strategies we’ve discussed up until this point have been natural, or organic ways to expand your audience (all hard work, 0 dollar bills).

And even if organic tactics have been quite successful, we can’t discount the usefulness of employing YouTube paid advertising as a potent weapon for self-promotion on the site.

You may make the most of YouTube’s amazing targeting tools and the cash you set aside for this function.

If you haven’t done so before, you can begin by creating a Google Ads account.

Test the waters first with a modest spending limit. See what kind of response you get, and then utilise that information to create the fundamental ad strategy you’ll employ to improve your visibility on the site. It all comes down to trying out several formats to find which ones are most effective at promoting your music.

7. Build an email list for marketing.

It makes sense that email marketing would appear on every single annual compendium of advice on music promotion. Fans have practically provided a doorway into their lives when they support your work by providing their email address. It’s a really thoughtful act, especially in today’s world where individuals meticulously curate their inboxes to avoid unwanted noise and information.

Keep in mind that one of the few marketing resources that are solely yours is your email list. You have complete discretion over how and what you choose to communicate with your subscribers, whether you have 50 or 5,000.

Similar to social media marketing, email marketing has a negative reputation among many musicians. Two of the most frequent justifications offered by musicians for delaying the creation of their email marketing list are refuted by Ariel Hyatt of Cyber PR.

The first justification, according to her, is that you don’t want to disturb your followers by sending newsletters. The second justification is that you feel you have “nothing to say” or that you detest the manner in which other artists use email newsletters for communication and don’t want to be like them.

It’s a fantastic illustration of how those aspiring email marketers, like all of you musicians out there, can actively advertise their music while also offering value to their followers.

Yes, your template will differ from Clear’s in terms of appearance, but it’s the customisation and curation that will make your audience want to hear from you on a regular basis.

Conclusion 

I hope you found this essay useful. Utilize the strategies listed above to gain YouTube subscribers count. If you want to know how I Promote my YouTube channel then read this article- promote YouTube channel 10 smart tips