Tip No. 1: Improve your YouTube SEO
What is the very first thing you should do to market your YouTube channel? Improve your account’s performance. That’s correct, we’re talking all-natural, organic YouTube SEO.
There are a few things you can do to improve the SEO of your YouTube channel beyond the bare fundamentals, such as choosing the proper YouTube video promotion service category and beefing up your contact details to include everything that’s requested:
Create a brand identity: Build your brand identity in everything you do, both online and offline. That way, if someone searches for you on Google, they’ll find your YouTube channel. And after they’ve found you, you’ll want to make sure your brand identity is consistent throughout all of your YouTube channels: the same logos, colours, fonts, photos, and other features.
Make it fantastic by writing a channel description. This is your chance to not only inform YouTube who you are and what you do, but also to inject personality into the first thing people see when they come across your channel. Make sure to wow them!
Create a trailer for your channel: Trailers are the auto-play videos that capture the interest of a first-time (or unsubscribed) viewer. Make one – and make sure it’s packed with your brand’s personality and substance – and then sit back and watch as new subscribers pour in.
Optimize video titles and descriptions: Do you think Google ignores video? While Google’s spiders can’t yet crawl every word of your video material, you can bet your bottom dollar that they’re reading the titles and descriptions. So make sure to optimise them for the most important keywords.
Because tags make your films more available to search engines, you should tag, tag, tag.
Engage: There’s no hard-and-fast policy but as a general rule, films that have higher engagement rates (ex. lots of comments) also rank better in search.
Keep keywords and key phrases in mind with everything you do. What will people look for when looking for a channel or content similar to yours? Consider new ideas. Mind-map. Then, as said above, scatter those keywords and phrases throughout all of your content opportunities.
Tip #2: Be proud of your title
When consumers are browsing YouTube, they are primarily interested in video promotion services thumbnails (see tip #3) and video titles.
This is your opportunity to catch their attention (and keep it): Write titles that are appealing and extremely clickable so that your viewers can’t help but open them. To do so, make sure your titles are keyword-rich, succinct and to-the-point, intriguing, and free of clickbait (clickbait is very 2016). For more information on how to use compelling words in your social media marketing campaigns, read this post.
Tip #3: Select the most appealing video thumbnail
What is the single most significant thing in attracting clicks, aside from your video title? Your video thumbnails can make the difference between a scroll-by and a click-through.
Create a personalised video thumbnail if you want to get more clicks. It only takes 5-10 minutes of your time (see out Canva’s free YouTube thumbnail how-tos) and can increase viewer interest and encourage them to click.
#4 Build playlists
Playlists aren’t typically thought of as a strategy to advertise a YouTube channel, but this well-kept secret can help you gain more subscribers.
Do you have an email list? Great! It’s time to put it to use.
YouTube isn’t a case of “build it and they will come.” You put your heart and soul into brainstorming, recording, editing, and refining your films, not to mention many hours. It follows that you should aggressively market them as well.
Promote cross-promotion, cross-promotion, cross-promotion! Share fresh videos on social media as soon as they become available. Yes, acquire a little extra and email everyone on your list. Give them a taste of what your video has to offer, but don’t give too much away; the goal is for them to click through and watch. Remember to include YouTube follow links on your website (and in your emails).
Do you have an email list? Great! It’s time to put it to use
YouTube isn’t a case of “build it and they will come.” You put your heart and soul into brainstorming, recording, editing, and refining your films, not to mention many hours. It follows that you should aggressively market them as well.
Promote cross-promotion, cross-promotion, cross-promotion! Share fresh videos on social media as soon as they become available. Yes, acquire a little extra and email everyone on your list. Give them a taste of what your video has to offer, but don’t give too much away; the goal is for them to click through and watch. Remember to include YouTube follow links on your website (and in your email newsletters) to make it easy for people to subscribe to your channel.
Tip #6: After that, promote even more
The issue about promoting your YouTube channel without spending a fortune is this: It requires effort. However, some of that work is essentially passive: do it once and reap the advantages for the rest of your life.
So, what are your options? To begin, include a link to your YouTube channel in your email signature. Videos can be used as lead magnets. (This is true!) You can use calls-to-action to drive traffic to your videos. You may link to your YouTube channel from anywhere.
You’ll acquire more free traffic if there are more paths leading to your YouTube channel. After all, that is the purpose here. Good luck and have fun filming!
